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accounting influencers

the dark side of ai no firm can ignore | accounting voices

trust remains the profession’s currency, even in an automated future.

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accounting voices
with rob brown

artificial intelligence is transforming accounting at breakneck speed. it writes reports, summarizes research, drafts client communications, and accelerates analysis. but when ai gets it wrong, it does not whisper. it declares falsehoods with confidence.

that is the warning at the center of a new episode of accounting voices, which pulls back the curtain on real-world ai failures that have already shaken the profession — and explains why no firm can afford to treat ai as a neutral back-office tool.

this is not about hypothetical risk. it is about documented failures, public apologies, reputational damage, and a hard truth every leader must confront: technology does not absolve responsibility.

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pro member exclusive

the cpa pe playbook: private equity 2026 outlook & strategy guide

pro member download here
[pro members-only bonus]

the definitive guide to private equity’s transformation of the cpa profession

exclusively for pro members only, here

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by 卡塔尔世界杯常规比赛时间 research

the accounting profession is changing faster than at any time in its modern history—and private equity is driving the shift. more than $30 billion in new capital has entered cpa firms since 2020, igniting a powerful wave of consolidation, modernization, and strategic reinvention. firms that once relied on incremental growth and traditional partnership structures are now operating as high-performance platforms built for scale, technology adoption, and national reach.

the cpa pe playbook is the most comprehensive analysis available today on this historic transformation.

if you want to know where the profession is heading, how pe-backed firms are competing, and what it will take to thrive in the next decade, this is the report you need.

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busy season management

does ai belong in tax practice?

burnett says maybe — if you know the rules.

by 卡塔尔世界杯常规比赛时间 research

generative ai is no longer optional for tax professionals—but neither is skepticism.

veteran tax attorney and educator bradley burnett is urging cpas and tax professionals to engage with ai now, warning that delay carries its own risk. don’t, he says, “get left behind at the train station,” he says.

live webinar: is ai fit for tax? with bradley burnett, mon, dec. 29. register | learn more

still, burnett is unequivocal that ai must be handled carefully. he cautions that tools like chatgpt amplify the user’s competence—or lack thereof. “chatgpt in the hands of someone without proper experience and training is like handing a loaded gun to a monkey,” burnett says, underscoring the professional liability risks of blind reliance. read more →

advisory & consulting

expertise turns suggestions into decisions

woman's hand pressing words "ask an expert"

the fourth requirement to make clients value your advice.

by hitendra patil
client accounting services: the definitive success guide

in advisory-cas, providing value to clients goes beyond the usual. it involves cultivating a thoughtful and ongoing relationship that’s founded in trust, credibility and tangible results/outcomes.

more by hitendra patil
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

as we have learned so far, as an accountant, you must work diligently to provide advice that is not only timely but also relevant and usable. it’s an absolute must. after all, advice that arrives too late to be useful, does not fit the client’s unique situation, or is overly complicated to put into practice, simply isn’t effective, no matter how well-meaning it may be.

yet even when advice meets all these criteria, i.e., timeliness, relevance, and usability, there still remains a hidden pitfall that can quietly undermine its value.
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pro member exclusive

true story: when the feds came knocking

three tech solutions for protecting client data.

by jody grunden
building the virtual cfo firm in the cloud

have you ever been contacted by the irs with the fbi involved? i can tell you from firsthand experience that it’s a bit alarming when that happens!

more by jody grunden
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

we were once contacted by the irs because they thought our server had been compromised. when the field officer who came to our office asked to see our server, we explained that we didn’t have a server.
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