today's features
marketing & sales

sixteen marketing activities to try

maybe you can help a client at the same time.

by august aquila
max: maximize productivity, profitability and client retention

just in case you have run out of marketing ideas, what follows is a laundry list of activities for your consideration. any marketing activity you undertake needs to start with an understanding of your market, and then develop the activity around those needs. marketing is about getting in front of your targets so that they can see how much you can help them.

more by august j. aquila
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

create your activities around this concept: “i will provide my clients and prospects with valuable information in order to help them determine that i (or my firm) can best solve their problems and satisfy their needs.”
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featured video

epp and schrock: firms that listen keep their people | move like this

paychecks and perks are no longer enough to retain talent.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
sponsored by the balanced millionaire: the advisor edition by dr. jackie meyer | see today’s special offer

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build a 7-figure firm in just 4 hours a week!

move like this
with bonnie buol ruszczyk
for 卡塔尔世界杯常规比赛时间 research

in this episode of move like this, bonnie buol ruszczyk sits down with kristi epp, a tax partner, and amber schrock, an advisory partner and las vegas market leader at frazier & deeter, explore how the accounting profession is evolving and how firm leaders can better support their people. both guests share their career journeys and how they found long-term professional homes at the firm, emphasizing mentorship, growth opportunities, and a culture that values people as much as performance. 

more move

epp and schrock note that the past five years, particularly the post-covid period, have fundamentally reshaped accounting. remote work, automation, and regulatory complexity are now the norm, while consolidation and private equity activity are accelerating change across the profession. frazier & deeter’s recent growth initiatives, including acquisitions, reflect this shifting landscape and the need for firms to think differently about scale, talent, and integration.  read more →

charts & graphs

pe deal tracker: 147 deals build $200 billion in new value

100 deals a year: the new normal?

the surge: 105 deals in 2025 alone.

by 卡塔尔世界杯常规比赛时间 research
cornerstone report

private equity-backed and pe-adjacent deals start the new year on a roll, with dozens of new combinations racing to year-end closes, driven by some of the biggest rollup platforms.

卡塔尔世界杯常规比赛时间 research is adding 29 newly captured deals to the tracker, lifting the total to 147 deals since 2020 with more than $10 billion in new funding. the continuation of transactions into early 2026 suggests that 2025 was not a peak but a new normal, with deal flow stabilizing at a higher level than in the pre-2020 period.

more cornerstone reports | more private equity

to submit updates, additions, or additional information, contact 卡塔尔世界杯常规比赛时间 here

卡塔尔世界杯常规比赛时间 estimates that today’s private-equity-driven revenue multiples imply an aggregate enterprise value of more than $400 billion for the top 500 cpa firm sector as a whole — a valuation reset of more than $200 billion. read more →

charts & graphs

gallup: accountants still trusted, but on thinning ice

new honesty and ethics ratings place accountants near historic lows.

accountants rank seventh out of 21 professions measured by gallup, trailing all healthcare professions and teachers, and clustering near other mid-tier trust occupations. source: gallup, december 2025.
accountants rank seventh out of 21 professions measured by gallup, trailing all healthcare professions and teachers, and clustering near other mid-tier trust occupations.

by 卡塔尔世界杯常规比赛时间

accountants remain among the more trusted professions in american life — but barely, and increasingly precariously.

in gallup’s newest honesty and ethics of professions survey, only 35% of americans rate accountants’ honesty and ethical standards as “very high” or “high.” that places the profession in the middle tier of public esteem and, according to gallup, statistically close to its lowest point since the polling series began in 1976.

more accounting industry buoyed by positive image | gallup: accountants recover pre-enron reputations | gallup: accountants ‘top-rated’ for honesty, ethics | gallup: accountants’ reputations unsullied by financial debacles | are cpas fretting too much? | gallup: accounting reputation in recovery | accounting’s reputation hits 14-year high

the new poll comes with a broader warning label: americans’ ethics ratings have fallen across many occupations, and the average across gallup’s core set of professions has slid to a historic low. accountants are not isolated — but they are exposed. their work is built on trust, and their public standing appears to be eroding at the exact moment the profession is asking clients and regulators to accept more complex roles for cpas, including ai-enabled advisory services, outsourced finance, and expanded assurance responsibilities.

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mergers & acquisitions

nineteen things to expect when merging up

smaller firms should be prepared.

by marc rosenberg
the rosenberg practice management library

the degree to which merger terms are negotiable is often determined by the relative size of the two firms.

more by marc rosenberg
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

generally, the larger the gap in firm size between buyer and seller, the fewer the items are open to negotiation. this can be illustrated by the following chart:
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