selling on value vs. fees

what’s the difference? compliance sells on fee; advisory sells on value. by martin bissett understanding selling i’ve been asking you to believe in yourself, to get your potential clients to open up to you and to demonstrate to them the outcomes … continued

selling vs. attracting to build relationships

break down unspoken barriers. are you just about compliance? by martin bissett winning your first client it’s about time to realize that value is not about time. more bissett: selling vs. attracting to build relationships | when selling, don’t chase new … continued

‘selling’ isn’t a dirty word

don’t like selling? call it something else. by martin bissett winning your first client being a successful person according to your own measurement of that, and your own goals and your own standards, is different for everyone. if you’re comfortable … continued

firms need a ‘learning culture’ to stay current

businesswoman at desktop computertraining has to be given chargeable credit.

by roman h. kepczyk
quantum of paperless

for many firms, the ability to identify, standardize and implement best practices is the last remaining competitive advantage in business today as communications tools and access to technology have become available to everyone.

more on tech spending: standardize quickbooks support for clients | automating bank deposits offers instant roi | how to ‘go digital’ when partners demand monthly p&ls on paper | digital tools streamline audit production | tech tools for today’s properly equipped field audit teams | how to cut tax prep costs with scanners | making digital tax process easier is all about the workflow | why firms need document retention standards | intranet is the best place for firm knowledge | new tech tools for the 24/7 accounting firm | the single best defense against computer viruses | how to choose the right backup system | where laptops rule at cpa firms today | step 1 in building the paperless firm: scanners

to take advantage of the continuous stream of innovation and opportunities, firms must adopt a “learning culture.” this requires a formal process to capture and standardize best practices in every department within the firm so that every person can take advantage of them.

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in sales, perception is reality

you have to believe in yourself. by martin bissett “no man has the ability to step outside of the shadow of his own character.” — robespierre as far as our potential clients are concerned, how they perceive us is how … continued

success begins with accountability

8 key questions to get you started. by martin bissett the secret to overcoming failure to correctly implement a successful business development strategy is by “winning your first client” and this starts by being accountable to someone for your performance. … continued