with over 500 million users, where do you think your clients are? who are these people on facebook, twitter, and linkedin? “it’s you and me and everybody we do business with,” says bill sheridan, the leading-edge communications manager for the … continued
with almost 800 cpas converging on the bellagio in las vegas for the co-located 2010 practitioners symposium and tech+ conferences, technology issues are taking center stage. tech+ chairman peyton burch says cpas are taking a serious look at software as … continued
it’s the first step in developing a smart marketing budget. [youtube]8-di0jlyk5g[/youtube] randy johnston, executive vice president of the hutchinson, kan.-based network management group inc., says “think about your branding.” and it doesn’t need to be expensive. if you’re on facebook … continued
four top experts lay out action plans.
by rick telberg
accountants and finance executives are finding a newly complex and competitive landscape that requires new strategies and determination, according to a sampling of leading experts.
james c. bourke, cpa.citp, partner at withumsmith+brown, tells me that “keeping competitive and profitable at the same time” is one of the three key challenges he sees facing accountants today.
in addition, he says, accounting and finance managers are struggling to keep “staff busy” and stay “on top of client confidentiality rules and regulations.” some 47 states have now passed privacy security rules that cpas need to understand, bourke says.
to be sure, the opportunities for accountants are just as broad as the challenges.
bourke sees potential leverage at firms that can: read more →
issue no. 1: get marketing again. [jwplayer mediaid=”51968″] randy johnston, executive vice president of the hutchinson, kan.-based network management group inc., places “marketing services” at the top of his list of issues for cpa firms, followed by client retention strategies … continued