sage execs explain, defend re-branding

sage group plc, a leader worldwide but long struggling in the u.s., has embarked on a huge re-branding effort that will eliminate well-known names like peachtree.

the strategy has met with decidedly mixed reviews. “rebranding as proposed adds no value,” according to stephen blythe, ceo of blytheco llc, a sage partner of the year, “and adds significant rebranding costs and significant risk in future sales.”

at cpa practice advisor’s thought leader symposium, sage execs had the chance to explain the strategy.

dennis frahmann, executive vice president, corporate marketing:

[jwplayer mediaid=”18156″]

connie certusi, executive vice president/general manager, small business accounting solutions: read more →

hi tech contenders battle for the cloud with fresh venture funding

jamie sutherland, president, us operations, xero
jamie sutherland, president, us operations, xero

google exec backs cloud accounting start-up, while xero raises $16 million.

xero online accounting software for small businesses has secured $16.6 million in new funding from existing investors to accelerate growth in the united states. the company recently appointed former sage vice president and general manager  jamie sutherland, as president of u.s. operations and doubled its u.s. team.

meanwhile, reach process outsourcing ltd. of chennai, india, has raised a fresh round of angel funding for its portal reachaccountant.com from investors including google-india managing director rajan anandan, who takes a seat on the board.

read more →

the cloud won’t make you into a superhero

edi osborne

and it won’t rescue the accounting business.

by edi osborne
mentor plus

“is it a bird? a plane?  no, it’s an accountant!”

we can all relate to the desire to be a superhero, to swoop down from the clouds in superman/woman-like fashion to rescue the damsel in distress. however, if the accounting profession is banking on mobile or cloud technology to make them a superhero in their client’s eyes, clients should not hold out much hope of being rescued.

read more →