technology

2014 roundtable: tax season tech boom

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2014 top trends logo vf
click for the full rosenberg map survey

buying opportunity: firms trailing the tech curve will need to merge out – cheap.

see the complete 2014 roundtable

by roman kepczyk
xcentric

analysis

firms are getting optimistic again and gearing up for slow steady growth. we are seeing investments in many specific technologies (workflow, cloud, remote access, security, byod) and projects targeted for handling this growth.

kepczyk
kepczyk

outlook

i think cautionary investments will be the rule and we can expect to see major activity coming out of busy season for both investments in firm technology and processes, particularly cloud applications that are more secure, available from any internet-enabled device and less expensive. read more →

does your website have the winning formula?

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follow the 5 c’s to a better website.

by sandi smith leyva

it might feel like the internet, your website, and marketing in general is just one big game of chance.  large companies gamble millions on superbowl commercials, while small companies gamble on trade shows, networking groups, and answering the next hot rfp.  the question is, is there a better way to market and get clients that doesn’t feel like gambling?

when it comes to websites, there is a surefire formula you can follow to make sure your web site brings you business, no matter what your business.  i call it my 5c formula.  let’s take a closer look: read more →

why your website isn’t getting you new business

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how to start planning a business-building machine.

by sandi smith leyva
author of “10 keys to doubling your revenues“

most accountants want a website that will bring them leads.  many accountants have been very disappointed in past attempts to get this marketing channel working for them, and i’d like to give you some ideas why that might have happened.

the good news

the good news is that you can, indeed, get business from your accounting website.  as a matter of fact, you can get big business.  every week, clients tell us that they had someone fill out the contact form, call or email, or sign up for their newsletter.  some leads have been really big, too:  mid-market, franchises, multiple locations and many more. read more →

thomson reuters to accountants: change or die

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jon baron addresses users conference
jon baron addresses users conference

conference-opening keynote tells firms they need to reinvent themselves.

the veteran visionary leader of one of the big three largest tax and accounting software vendors is warning accountants that the profession is being redefined by changing client expectations and always-on connectivity. his blunt message: change or become extinct. read more →