survey

celebrating the end of tax season 2014

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pouring champagne

sound off: marking the end of the busy season

congratulations! you’ve survived another season of long nights, saturday workdays, cranky clients, buggy software and cutthroat competition. now it’s time to party, kick back, relax, reconnect and unplug.

the 卡塔尔世界杯常规比赛时间 busy season barometer is hearing it all. here are some of our favorite comments from some of our favorite readers…

join the busy season survey; get the results.
today’s bonus question:
celebration plans read more →

tax season success drivers: better software, easier clients, higher billing rates

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sound off: busy season ‘much better’ than last year in client appreciation, software and fees

卡塔尔世界杯常规比赛时间 research

better software, well-prepared clients and some fee increases are spelling an improved tax season this year for many practitioners.

the annual 卡塔尔世界杯常规比赛时间 busy season barometer shows about 47% of some 1,191 practitioners canvassed in the last 30 days say their season so far is at least “somewhat” or even “much” better than last year’s. on the other hand, about 30% are reporting no change from last year and about 24% say business is “worse” including about 4% who call it “much worse.”

join the survey; get the results.
today’s bonus question: lessons learned

read more →

tax professionals plagued by tough competition

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 sound-off: busy season ‘much’ worse than last year.

卡塔尔世界杯常规比赛时间 research

the nation’s tax professionals are heading into the final days of the 2014 season brimming with optimism that all the hard work may be paying off. but the hard work isn’t over yet and it isn’t paying off for everyone.

join the survey; get the results.
today’s bonus question: lessons learned

read more →

top 100 firms grow 8%

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top 100 firms revenue growth, annual percentage change
top 100 firms revenue growth, annual percentage change

while payrolls lag.

the nation’s top 100 tax and accounting firms advanced total revenues by 7.8% in 2013, totaling $53.9 million, while expanding payrolls only 5.5%, according to the industry-leading accounting today study.

the gap between revenue growth and headcounts suggests that firms are banking profits as never before even as organic expansion lags.

in other highlights from the study: read more →

new survey findings: tax season price wars

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accountants scramble as competition surges for bread-and-butter tax work.
join the survey; get the results.

_top 10 tax season issues

by rick telberg
卡塔尔世界杯常规比赛时间

pricing and fee pressures are surging as the hot-button issues this tax season, according to the 卡塔尔世界杯常规比赛时间 busy season barometer.

to be sure, late or unprepared clients remain the single biggest issue, with 48% of more than 500 practitioners surveyed in february citing it, followed by tardy 1099s and k1s at 35%. those metrics are little changed from last february.

but this year, 31% of practitioners are complaining about pricing and fee pressures, which is triple the year-ago 10% figure.

related research
is the tax prep business topping out?  the number of filings by tax professionals appears to have slowed or even reversed.
tax season metrics shift for the better:   key indicators point to a better 2014 than 2013.
practitioners plot fee-pressure countermeasures:  competitors vie for clients on price and promises.

read more →

getting new clients and leveraging technology top list of accountants’ plans

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top 5

survey shows new sense of confidence – and urgency.

get more updates: join the survey; get the results.

by rick telberg
卡塔尔世界杯常规比赛时间

tax and accounting professionals are hoping to make 2014 the year of working smarter, instead of harder, according to a new 卡塔尔世界杯常规比赛时间 survey.

in general, the goals and objectives as described by more than 200 accountants suggest a new surge of confidence in their business and in their clients’ businesses, and a new sense of urgency in upgrading their practices or moving on.

the survey is part of a 卡塔尔世界杯常规比赛时间 project, now in its eighth year, tracking the shifts in strategy and objectives in the profession. it measures sentiment on 21 or more strategies and tactics, and goals and ambitions across firms of all sizes nationwide. read more →

marketing wars to escalate in 2014

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the bigger they are, the harder they’ll fight for new business.

by rick telberg
卡塔尔世界杯常规比赛时间

if you thought it’s been tough in 2013 to find and keep new clients, you won’t like 2014 any better. firms of all sizes are planning to escalate their sales and marketing programs in the coming year, according to an exclusive new 卡塔尔世界杯常规比赛时间 survey.

join the survey; get the results.

the number of tax and accounting firms battling hard for new business will rise to about 73% in 2014, up from 65% in 2013, according to the 卡塔尔世界杯常规比赛时间 survey of more than 670 practitioners nationwide. read more →

survey report: busy season 2014 outlook

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click to enlarge
click to enlarge

executive summary

by rick telberg
cpa trendlines

most tax practitioners across the nation are preparing for the 2014 busy season with the hoping it can’t possibly be as bad as last year’s “worst tax season ever,” according to exclusive 卡塔尔世界杯常规比赛时间 polling.

about 61% of accountants today expect at least a “somewhat” or even “much” better season this year, according to the 卡塔尔世界杯常规比赛时间 busy season barometer, a tracking poll now approaching its 11th year. some 26% expect no change from last year, and 13% are bracing for “somewhat worse” or “much worse.”

in the 卡塔尔世界杯常规比赛时间 special report, responses and comments from more than 400 practitioners surveyed have been tabulated and analyzed. key findings:

screen shot 2013-11-26 at 4.50.30 am
pro member download
  • economic outlook for firms, clients, owners, and the nation in general.
  • practitioners’ forecasts for the upcoming season, compared with the forecasts from the same time a year ago and with 2013 actuals.
  • factors contributing to positive outlooks and factors contributing to negative outlooks.
  • top 10 challenges and concerns to prepare for and examples of how some practitioners are doing so
  • projections for key busy season metrics, including revenue, profit, client counts, extensions, revenue per client, and profit per client; compared with 2013 actuals and year-ago forecasts
  • the four key strategies shared by most practitioners with positive outlooks
  • the four important lessons learned from last year’s “worst tax season ever.”
  • verbatim comments from hundreds of practitioners.

more

read more →

why are accountants pulling back on marketing?

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screen shot 2013-11-15 at 4.26.06 am
source: 卡塔尔世界杯常规比赛时间

join the survey, get the results.

by rick telberg
卡塔尔世界杯常规比赛时间

it’s too early to draw a final conclusion, but the early returns from the annual 卡塔尔世界杯常规比赛时间 marketing and business development survey are startling and may represent a dramatic trend reversal.

after three years of intensifying marketing activity — with 33% of firms last year saying they were increasing their business development efforts “significantly” — today only 19% of accountants tell us they are planning to “significantly” expand their programs. read more →

accounting industry extends two-year growth trend

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but cpas lag behind non-cpas.

get the accountants’ business outlook: join the survey; see the results.

by rick telberg
卡塔尔世界杯常规比赛时间

screen shot 2013-08-06 at 7.34.21 pmthe tax and accounting industry is extending a two-year expansion by adding 2,500 new jobs in the latest month, according to 卡塔尔世界杯常规比赛时间 research.

in this report:

  • employment trends for the public accounting, bookkeeping, tax and payroll sector of the economy.
  • licensed cpa firms are lagging in growth behind non-cpa accounting providers.
  • employees book more hours.
  • but wage growth gets cut back.
  • more jobs and better pay for higher-paid positions and for men; fewer new jobs and smaller pay increases for women and production workers.
  • cpa firms add to headcounts more slowly than non-cpa firms, grant lower pay increases, and hire back fewer women.

read more →

how to turn client surveys into new revenues

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download the sample client satisfaction survey.

by ed mendlowitz

question: is there any value to sending clients a survey?

response: yes.  our firm sends a survey with every deliverable to a client.  we want to know what they think and how they feel about our service.

i think your best friends are the clients that complain.  this gives you an opportunity to correct any deficiencies or exceptions.

one time a long time very good client put on the survey that we were great but our fees were high.  i immediately met with him, reviewed our charges, had the time runs and details of everything extra we had been doing beyond the scope of our engagement, and the value to the client.  in the following year he recommended two clients to us!  i don’t believe we would have gotten the referrals had he not complained.

here is a sample of a survey we’ve used: read more →

tax season survey data on top issues

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seven hot topics that “pushed a button.”

bob jennings
bob jenning

tax guru bob jennings (cpa, ea, cfp, and rtrp) has been polling past attendees of his cpe seminars about tax season 2013.

clearly, tax professionals are still seething. “we sent our survey out and it must have pushed a button because the responses overwhelmed our servers,” says jennings, taxspeaker.com.

the results may not surprise you. but they are sobering nevertheless.

he offers new data on

  1. workloads,
  2. profits,
  3. software,
  4. volume of returns handled,
  5. exit strategies, and
  6. the use of engagement letters and
  7. portals.

here are the highlights so far: read more →

busy season survey shows four key findings

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updated with responses from may 2013.

the latest update to the topline results for the 卡塔尔世界杯常规比赛时间 busy season barometer shows additional confirmation of four key findings, beginning with the across-the-board problems of a late-starting season and buggy software.

how did your season compare? we’d love to hear. send your comments, rants raves, ideas, or questions to me here. – rick telberg

key finding #1: most practitioners, across all size firms, report a tougher 2013 than 2012. (see chart below for comparisons by size of firm.) read more →