survey

the battle for the center gets heated

by

mid-sized accounting firms step up competition for the heart of the market.

source: 卡塔尔世界杯常规比赛时间

by rick telberg

no one is fighting harder for every new client and every new dollar than the accounting firms in the middle of the market, according to new 卡塔尔世界杯常规比赛时间 research.

nationwide, an astonishing 86% of mid-sized firms (those with five to 15 partners or about 51 to 100 employees) have been stepping up their marketing efforts, according to the new study.

to be sure, firms of all sizes are increasing their marketing activities  — from solosists (about 47%), to 2-to-10-person offices (55%), through 11-to-50-person offices (73%), and the more-than-100-persons offices (77%). but it’s in the 51-to-100-person category that the battle seems most heated these days.

read more →

software cfos expect cloud computing to drive their industry’s growth

by

leaving the recession behind with new hiring.

software company ceos and cfos say in a new survey that cloud computing and software-as-a-service will drive spending in their industry over the next 12 months.

the survey also finds most expect their company’s business will grow by at least 20 percent in 2011 and that hiring will increase significantly. the software ceo/cfo outlook 2011 study was conducted by sand hill group and underwritten by adaptive planning and intacct.

other key findings include: read more →