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elliott: embrace the ‘dimension of possible’ | move like this

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the profession’s newest partners may be the most vulnerable.

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move like this
with bonnie buol ruszczyk
for 卡塔尔世界杯常规比赛时间

move like this host bonnie buol ruszczyk sits down with sarah elliott, cpa, co-founder of intend2lead, to unpack what conscious leadership looks like in accounting—and why the profession’s newest partners may be the most vulnerable leaders in the firm.

elliott, a former audit partner who left public accounting in 2014 to become an executive coach, argues that real change happens in a precise order: mindset, then skill set, then habits. her “conscious leader” model centers on leaders who share power, elevate others, and stay curious, even when uncertainty invites fear.

“our best leaders are human-centric first,” elliott says. “in a world of accelerating tech and change, we have to start with people—always.”

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intend2lead recently surveyed 110 newly promoted partners (2023–2024). the results spotlight avoidable gaps that push rising leaders toward burnout—or out of public accounting altogether.
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rosenberg map: staff turnover falls to record low

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are cpa firm retention tactics finally paying off?

by 卡塔尔世界杯常规比赛时间 research
the rosenberg survey

staff turnover at cpa firms has fallen to its lowest level in years, signaling that the profession’s investments in culture, compensation and flexibility are paying dividends.

more: the 2025 rosenberg map survey is available from 卡塔尔世界杯常规比赛时间 here.

the 2025 rosenberg map survey reports average professional staff turnover at 11.1 percent, down sharply from 18.8 percent in 2022 and the lowest since before the pandemic, marking a major shift after years of talent turbulence.

firms that struggled to recruit and retain staff during the labor shortages of 2021 and 2022 now report greater stability and stronger pipelines.

“this trend may reflect firms’ stronger retention strategies,” the survey notes. “lower turnover not only reduces recruitment and training costs, but also helps preserve institutional knowledge and maintain stronger client relationships.” read more →

rosenberg survey: efficiency slips as staffing expands

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now available from 卡塔尔世界杯常规比赛时间 here

productivity drives profitability as never before.

by 卡塔尔世界杯常规比赛时间 research
the rosenberg survey

after several years of steady gains in productivity, cpa firms are seeing a slight decline in revenue per person, suggesting firms are adding staff faster than they are growing revenue, even as hiring rebounds and turnover drops.

more: the 2025 rosenberg map survey is available from 卡塔尔世界杯常规比赛时间 here.

according to the new 2025 rosenberg survey, the erosion in average revenue per full-time equivalent employee comes after consistent increases from 2020 through 2024. larger firms are still posting the highest efficiency levels. but the overall trend points to a mild dilution of productivity as practices rebuild teams and expand support infrastructure following years of lean staffing. read more →

partner pay hits $615,000 but lags behind revenue growth

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precision management now drives partner prosperity.

now available from 卡塔尔世界杯常规比赛时间 here

 

precision management now drives partner prosperity.

by 卡塔尔世界杯常规比赛时间 research
the rosenberg survey

after years of strong top-line expansion, cpa firm partners are finding their personal earnings growth lagging behind overall revenue gains, according to the 2025 rosenberg survey.

more: the 2025 rosenberg map survey is available from 卡塔尔世界杯常规比赛时间 here.

average income per equity partner is rising just 3.2 percent this year to $615,000, compared with double-digit revenue increases in the last two years. the survey concludes that leverage, the ratio of professional staff to partners, and billing rate management remain the most decisive drivers of profitability.

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cpa firm growth slows to 7.9% after two-year surge

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expansion gives way to strategic adaptation.

by 卡塔尔世界杯常规比赛时间 research
the rosenberg survey

available from 卡塔尔世界杯常规比赛时间 here

after two years of double-digit expansion, cpa firm growth is cooling.

average revenue growth among firms over $2 million is falling to 7.9 percent this year, down from 10.7 percent in 2023 and 2024.

more: the 2025 rosenberg map survey is available from 卡塔尔世界杯常规比赛时间 here.

the slowdown, while modest, signals that the post-pandemic boom driven by mergers, tax complexity and advisory demand is giving way to a more mature phase marked by tighter margins, higher costs and the growing influence of private equity, according to the 2025 rosenberg survey, the accounting profession’s leading management benchmark.

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