elliott: embrace the ‘dimension of possible’ | move like this

the profession’s newest partners may be the most vulnerable.

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move like this
with bonnie buol ruszczyk
for 卡塔尔世界杯常规比赛时间

move like this host bonnie buol ruszczyk sits down with sarah elliott, cpa, co-founder of intend2lead, to unpack what conscious leadership looks like in accounting—and why the profession’s newest partners may be the most vulnerable leaders in the firm.

elliott, a former audit partner who left public accounting in 2014 to become an executive coach, argues that real change happens in a precise order: mindset, then skill set, then habits. her “conscious leader” model centers on leaders who share power, elevate others, and stay curious, even when uncertainty invites fear.

“our best leaders are human-centric first,” elliott says. “in a world of accelerating tech and change, we have to start with people—always.”

more move

intend2lead recently surveyed 110 newly promoted partners (2023–2024). the results spotlight avoidable gaps that push rising leaders toward burnout—or out of public accounting altogether.
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rosenberg map: staff turnover falls to record low

are cpa firm retention tactics finally paying off?

by 卡塔尔世界杯常规比赛时间 research
the rosenberg survey

staff turnover at cpa firms has fallen to its lowest level in years, signaling that the profession’s investments in culture, compensation and flexibility are paying dividends.

more: the 2025 rosenberg map survey is available from 卡塔尔世界杯常规比赛时间 here.

the 2025 rosenberg map survey reports average professional staff turnover at 11.1 percent, down sharply from 18.8 percent in 2022 and the lowest since before the pandemic, marking a major shift after years of talent turbulence.

firms that struggled to recruit and retain staff during the labor shortages of 2021 and 2022 now report greater stability and stronger pipelines.

“this trend may reflect firms’ stronger retention strategies,” the survey notes. “lower turnover not only reduces recruitment and training costs, but also helps preserve institutional knowledge and maintain stronger client relationships.” read more →

rosenberg survey: efficiency slips as staffing expands

now available from 卡塔尔世界杯常规比赛时间 here

productivity drives profitability as never before.

by 卡塔尔世界杯常规比赛时间 research
the rosenberg survey

after several years of steady gains in productivity, cpa firms are seeing a slight decline in revenue per person, suggesting firms are adding staff faster than they are growing revenue, even as hiring rebounds and turnover drops.

more: the 2025 rosenberg map survey is available from 卡塔尔世界杯常规比赛时间 here.

according to the new 2025 rosenberg survey, the erosion in average revenue per full-time equivalent employee comes after consistent increases from 2020 through 2024. larger firms are still posting the highest efficiency levels. but the overall trend points to a mild dilution of productivity as practices rebuild teams and expand support infrastructure following years of lean staffing. read more →

partner pay hits $615,000 but lags behind revenue growth

 

precision management now drives partner prosperity.

now available from 卡塔尔世界杯常规比赛时间 here

 

precision management now drives partner prosperity.

by 卡塔尔世界杯常规比赛时间 research
the rosenberg survey

after years of strong top-line expansion, cpa firm partners are finding their personal earnings growth lagging behind overall revenue gains, according to the 2025 rosenberg survey.

more: the 2025 rosenberg map survey is available from 卡塔尔世界杯常规比赛时间 here.

average income per equity partner is rising just 3.2 percent this year to $615,000, compared with double-digit revenue increases in the last two years. the survey concludes that leverage, the ratio of professional staff to partners, and billing rate management remain the most decisive drivers of profitability.

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cpa firm growth slows to 7.9% after two-year surge

expansion gives way to strategic adaptation.

by 卡塔尔世界杯常规比赛时间 research
the rosenberg survey

available from 卡塔尔世界杯常规比赛时间 here

after two years of double-digit expansion, cpa firm growth is cooling.

average revenue growth among firms over $2 million is falling to 7.9 percent this year, down from 10.7 percent in 2023 and 2024.

more: the 2025 rosenberg map survey is available from 卡塔尔世界杯常规比赛时间 here.

the slowdown, while modest, signals that the post-pandemic boom driven by mergers, tax complexity and advisory demand is giving way to a more mature phase marked by tighter margins, higher costs and the growing influence of private equity, according to the 2025 rosenberg survey, the accounting profession’s leading management benchmark.

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olympics of outsourcing and offshoring for accountants

the only difference is it’s not a once in four years event.

by hitendra patil

 the olympic games are the epitome of human achievement. the best athletes in the world come together to compete for the ultimate coveted glory. the accounting profession is no different in its competitive spirit and quest for excellence.

take action now: take this 2-minute quick quiz to evaluate if your firm needs outsourcing.
you will instantly get your score and what that score means.

outsourcing and offshoring have emerged as a necessary remedy to overcome the challenges of the accounting talent shortage. accounting firms leveraging outsourcing and offshoring are like the athletes excelling at the olympics. like the olympics, accounting firms need rigorous preparation, strategic planning, and meticulous execution to succeed with outsourcing and offshoring. let us dive into the comparison between the olympics and outsourcing/offshoring strategies. let us see how accounting firms can assure gold-medalist performance in the olympics of outsourcing and offshoring.

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staffing: the how and why of upward surveys

word "survey" on computer screenincludes 19 sample questions, industry norms and how to decide who evaluates whom.

by marc rosenberg
cpa firm staff: managing your #1 asset

why do firms conduct upward evaluations?

more on staffing: survey to find out what your staff think | mps chime in on recruiting, development, retention | how to set your firm apart to recruits | why staff scheduling should be centralized | compensation: money and beyond | how to make mandatory saturdays a thing of the past | what staff mentoring is and isn’t | do flexible hours help or hurt us? | 8 keys to keeping staff engaged
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many firms believe staff are just as important as clients. the no. 1 reason why staff stay with their firm is their relationship with the boss. in the case of a cpa firm, “the boss” is the firm’s supervisory personnel, mostly partners and managers.
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new survey results: ‘decisiveness’ rated top trait for success in accounting business

keys to success surveyfirst insights from “how to succeed in the accounting business?” survey.

join the survey; get more answers.

by hitendra patil

although seven personality traits seem closely related to success as an entrepreneur in the tax and accounting business, the vast majority of accountants believe that one stands above all the rest in importance: decisiveness.

preliminary new findings from a 卡塔尔世界杯常规比赛时间 survey of more than 300 accountants, more than 80 percent of them owners or ceos of their firms, shows that the biggest success factors are not just knowledge, not just experience, not just problem-solving ability, and not just vision.

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the five treacherous factors hobbling today’s cpa firm

2016-roundtable-outlook-for-rosenberg-map-commentary-vf-240x219crumbling firm infrastructures, succession, the economy, staffing shortages, and shake-outs.

by 卡塔尔世界杯常规比赛时间
annual map survey

the new rosenberg map survey reveals a few significant things about the state of the accounting business—that growth and profit-per-partner are growing at a negligible rate and that intangible people issues are becoming painfully tangible, for example. but some more subtle truths emerge in the gimlet-eyed observations of those who advise cpa firms.

more on the  2016 outlook & forecast: cpa firm growth rates hit a wall  |  the five treacherous factors hobbling today’s cpa firm  |  sam allred: change agents needed  |  tamera loerzl on growth, succession plans critical for firms  |  allan koltin on talent wars go from white gloves to boxing gloves  |  get the full report: the rosenberg map survey

these truths are not self-evident. but with a little analysis, five trends emerge vividly – trends impacting cpa firms large, small, and middling. so it’s worth having a look:

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report: cloud users earn more than naysayers

hand drawing cloud computing diagramaccountants slow to adopt integrated solutions.

by 卡塔尔世界杯常规比赛时间

small businesses that use cloud-based software to support critical business functions make more money than those that don’t, according to research reviewed by 卡塔尔世界杯常规比赛时间.

companies surveyed who are embracing the cloud achieve 25 percent additional growth, while doubling their profits. those companies make up 51 percent of u.s. small businesses, with 29 percent using three or more packages. the united kingdom is close behind, with 47 percent adoption and 27 percent using three or more packages.

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tax professionals find it increasingly difficult to keep up with late-changing tax regs

the number of practitioners reporting major issues with code & reg changes doubles.

z_tax key issues

by 卡塔尔世界杯常规比赛时间 research

across the country, a lot of cpas felt downright punished this busy season as they got hit by problems from all sides. nobody reported earthquakes or tsunamis, but it seems a bunch got slammed by something worse than a tectonic pounding.

bam! pow! oof! yes, it was that dynamic duo, that tyrannical twosome, that yoke of you-know-whats: the united states tax code and the internal revenue service.

according to the 卡塔尔世界杯常规比赛时间 busy season survey, 12% percent of respondents report a busy season “much worse than last year.” another 24% had a “somewhat worse year.” add them up, and more than a third of the nation’s tax preparers suffered a painful busy season.

and the most commonly cited complaint are difficulties with the tax code, ranging from the requirements of the affordable care act to the new repair regs. read more →