strategy

how the “1099 economy” will transform accounting

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‘uberization’ disrupts the cpa business model.

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by hitendra patil

in “four signs the uberization of accounting has already begun,” we analyzed the opportunities and threats for cpa firms’ operations. after some more research into the “1099 economy” or the “contingent workforce,” the evidence all seems to point in one direction: transformation in the business model of accounting firms. the us dept. of labor notes that employers are seeking new ways to make employment more flexible with contingent work arrangement, and the dol recommends that the definition of employee and that of employer should be standardized and grounded in changed economic realities:

  • 53 million workers in the us are now “freelance workers.”
  • 2 million workers are “contingent workers” and this number is estimated to double by the year 2020.
  • more millennials freelance than any other age group.

these and many other findings indicate key impacts on how accounting firms will do business in future. here are some of our thoughts:

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get radical about pricing

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two happy businessmen looking at digital tablet at desk in officeforget about measuring by time.

by jody padar
the radical cpa

“forget about pricing and think about what people buy.”

customers are not buying our time. they may be buying our expertise. but they’re really buying a solution to their problem. famed management consultant peter drucker says, “a customer never buys a product by definition, the customer buys a satisfac­tion. satisfaction of a want, he buys value.” he’s buying a good feeling.

more on radicalism: make radical connections | let’s get radical about content | each social channel has a language | get ready for radical transparency | 5 radical ways to be social and strategic | how social media transforms firms to their core | 10 radical steps into the cloud | six competitive advantages for the radical cpa | radical customers are on their way | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical is all about your customer | going radical: the 4 tenets of a ‘new firm’ | why should cpas be radical?

when lipstick leaves the manufacturer, it’s a solution. when it crosses the counter in a department store, it’s hope. from this perspective, how do we make our services into products or solutions? that’s essentially what you are doing with bundling and packages. you are productizing a service. read more →

make radical connections

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you don’t define your brand, your customers do. by jody padar the radical cpa social media is great for connecting with clients and prospects, but it also makes it easier to get published in the real media and that will … continued

what cpa firms could learn from google’s alphabet

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illustration of gears turning in brain13 lessons in strategy and innovation from google’s founders.

next question: the essential traits for success as an entrepreneurial accountant.
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by hitendra patil
pransform inc.

google’s creation of a new spin-off called alphabet, a new umbrella company that includes google itself, should raise some thought-provoking questions for cpa firms.

more for pro members on the entrepreneurial accountant:  summer reading list: five great books for the five lives of a busy accountant   |   four signs the uberization of accounting has already begun  |   the one word that can make accountants rich  |  management guru chester elton on success  |  savvy cpas focus on the constants  |  10 things that accountants didn’t need to worry about 10 years ago  |  three amazing cpas who want to do tax returns for free  |  can accounting firms lead with work-life vision?  |  why accountants could be the happiest people on earth  | more…

founders sergey brin and larry page remind everyone in the alphabet announcement (at the iconic url http://abc.xyz) what they said 11 years ago, “google is not a conventional company. we do not intend to become one.”

let’s start there. read more →

let’s get radical about content

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content is king and context is queen.

by jody padar
the radical cpa

most professionals speak and/or tweet above their audience. they don’t realize whom they’re talking to.

more on radicalism: each social channel has a language | get ready for radical transparency | 5 radical ways to be social and strategic | how i got started being social | how social media transforms firms to their core | six competitive advantages for the radical cpa | radical customers are on their way | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical is all about your customer | being radical starts with being the change | the roots of ‘radical’ cpas | the first 3 questions i should have asked before starting my own practice

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

when you’re producing content, it has to be driven at the consumer level, not at the other professional level.

most cpas talk above their customers. some companies get it right. read more →