trend outlook 2016: change agents needed
firm results are again on the rise.
strategy
linkedin adds messaging. finally!
new chat app accelerates business networking, client communications.
by hitendra patil
pransform inc.
linkedin, undoubtedly the “go-to” social media platform for prospects to check out cpas, is rolling out a messaging feature to allow real-time chat conversations. and it’s about time.
until now, linkedin supported only email-like communication. but with messaging, you can actually have a conversation.
but now, with “messaging,” linkedin makes it possible for cpas to have “conversations” with their connections. everyone knows how “chats” and “text messages” help in short-form, need-based conversations build relationships. with linkedin as the real business-connections platform, messaging on linkedin will now help cpas have conversations that build stronger relationships with their connections.
thinking technology? then think beyond average
‘average is where the best of the worst meets the worst of the best.’
by jim boomer
the accounting firm operations and technology survey
the accounting firm operations and technology survey provides some great insights on where firms stack up in both practice management and technology. i encourage you to view this as the starting point, though. strive to be better in all areas regardless of whether you are below, at or above average. after all, average is where the best of the worst meets the worst of the best.
break away from the herd
whether it is technology, processes or new service lines, we, as a profession, have the tendency to follow the herd. large firms look at peers and do what they do. small firms tend to look at other small firms.i challenge you to look beyond the firms of similar size for additional ideas on how to support your firm’s continued improvement and growth. we’ve found that small firms can learn a great deal from those that are larger and vice versa. read more →
why do cpa firms conduct retreats?
team building is great, but the benefits don’t have to end there.
by marc rosenberg
cpa firm retreats
management retreats are one of the best ways to accomplish the wonderful things that the so-called management gurus tell us our firms should be doing:
- communicating
- planning/thinking
- empowering
- focusing on objectives
- problem solving
- shifting our paradigms
- doing first things first
- being proactive
- changing with the times
… all designed to achieve success in our organizations, whether success is defined by profits, growth, survival, happiness, challenge or all of the above.
but what are the benefits of partner retreats?
a radical close look at value pricing
bonus checklists: 5 reasons not to manage employees by timesheet and 4 factors of fixed pricing.
join the survey; get the results:
pricing strategies and billing rates
by jody padar
the radical cpa
ron baker and ed kless of the verasage institute are the hands-down experts on value pricing. they do a phenomenal job of explaining how it works and why you shouldn’t track time. i’ve done it for the last eight years and i absolutely love it. i would never go back to time and billing. my quality of life has changed dramatically because of it. what it’s done for the culture of my firm can’t be measured. it’s an intangible. i started doing it because i figured out that there had to be a better way to sell my services. i didn’t want to sell myself by the hour and i found out that it worked without reading all the economic theories. so i continued.
more on radicalism: get radical about pricing | make radical connections | let’s get radical about content | each social channel has a language | get ready for radical transparency | 5 radical ways to be social and strategic | how i got started being social | how social media transforms firms to their core | six competitive advantages for the radical cpa | radical tenet #1: embrace the cloud | radical customers are on their way | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical starts with being the change | why start being radical now? | going radical: the 4 tenets of a ‘new firm’ | the roots of ‘radical’ cpas | the first 3 questions i should have asked before starting my own practice
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the technology is only getting faster and better. eight years ago my payroll only took two minutes using paycycle. i had to ask myself: how could i make money on it? i believe that the pricing model finally is going to change. ron baker was the early adopter and started this 20 years ago. i believe the technology has now caught up. if firms don’t change our pricing model, we’re either going to have 25,000 customers or we’re not going to make any money if we continue to charge by time.