strategy

clients buy solutions, not time

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hand building word "solution" with letter blocksplus 4 notes about client phone calls.

by jody padar
the radical cpa

“forget about pricing and think about what people buy.”

more on radicalism: how to leverage social media | target content to consumers, not industry | social + strategy = success | make the cloud work for you | 5 ways to capitalize on trends | embrace disruption | new thinking brings new results | 10 questions to prepare for radical change | who’s your competition? everyone | how the ‘new firm’ was born | radical firms embrace 4 values | radical or complacent? you choose | 3 questions to ask if you dare
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

customers are not buying our time. they may be buying our expertise. but they’re really buying a solution to their problem.
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how to leverage social media

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man showing woman something on laptop computermake use of all your connections.

by jody padar
the radical cpa

social media is great for connecting with clients and prospects, but it also makes it easier to get published in the real media and that will give you the collateral for marketing.

more on radicalism: target content to consumers, not industry | narrow your social focus | how to measure social business… and why | 6 ways the cloud helps cpa firms | you’re already a consultant | new thinking brings new results | how the ‘new firm’ was born
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

i’ve been quoted in entrepreneur, forbes and inc. that’s priceless! that’s what i call return on attention.
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36 consulting services you might be overlooking

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business meeting of a woman and two menplus 38 events that trigger those needs.

by domenick j. esposito
8 steps to great

in today’s business world, the greatest growth and margin opportunities for a cpa firm are in the consulting area, as clients outsource specialized skills to deal with business challenges that they cannot handle internally.

more on strategic planning: how to implement industry practice groups | why you need marquee clients | net profits: how much to whom? | how to drive partner performance with a smart compensation plan | 3 tools to boost your metrics
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

presented below is a summary of the most typical cpa firm service offerings, together with opportunity triggers and market trends.
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target content to consumers, not industry

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dart on a target on a mobile phonecontent is king and context is queen.

by jody padar
the radical cpa

most professionals speak and/or tweet above their audience. they don’t realize whom they’re talking to.

more on radicalism:narrow your social focus | why transparency matters to clients | how to become a social business | the cloud is your starting point | 10 questions to prepare for radical change | radical firms embrace 4 values | radical or complacent? you choose

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

when you’re producing content, it has to be driven at the consumer level, not at the “other professional” level.

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narrow your social focus

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young concentrated businessman writing notes down and looking at laptop in officepick one thing and do it well rather than try to be everywhere.

by jody padar
the radical cpa

each social media channel has its own language, culture and dialect. you need to make sure that your culture (aka your voice and how you post) matches the specific channel, otherwise it’s going to seem awkward.

more on radicalism: why transparency matters to clients | social + strategy = success | make the cloud work for you | 5 ways to capitalize on trends | embrace disruption | who’s your competition? everyone | radical or complacent? you choose
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

social media has to be understood and used properly and even though you’re going to be experimenting there are also some unwritten rules. make sure that you’re fol­lowing the basic rules of the social media channel you’re using.
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