social media

your boarding pass could onboard hackers

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while it may make a cute vacay pic, posting on social could give hackers all they need to rip you off.

by rick richardson
technology this week

any pictures of your boarding pass should be excluded when choosing which travel photos to share on social media.

the documents may appear to be nothing more than travel souvenirs outside of their primary use at the airport, but they are much more informative than many travelers realize.

more tech this week: chatgpt passes cpa exam on second try | smartwatch saves two lives | first e-road charges electric vehicles as they drive | stanford scientists 3d-print heart tissue | four of today’s new technologies that will be tomorrow’s ‘norm’ | cyber insurance costs rise in health care as attacks soar | phishing attack hackers have a new trick
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if cybercriminals can get a picture of a boarding pass, they can exploit travelers in several ways.

even while the information on the documents appears to be sparse, bad actors “can very easily bring up the rest of the things they need to know about you from public records, like your date of birth, your address, your phone number, or your email address,” according to amir tarighat, ceo of cybersecurity company agency.

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4 new tech trends to watch

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embedded research assistants, metaverse meetings, more evs and safer connections are closer than you think.//m.g005e.com/2022/12/06/choose-your-little-black-dress-of-technology/

by rick richardson
technology this week

now that we have a few weeks of 2023 under our belts, it’s time to look out to the remaining months to see what areas of technology are going to have the biggest impacts on our lives.

before we look forward, let’s look back to the end of 2022 and see the trends that were forming and how they will affect our world in 2023.

more tech this week:  chatgpt: what it is. why you need to know. | russia-linked ransomware back with a vengeance | amazon aws: the mainframe killer? | amazon launching its first internet satellites | russian solarwinds hackers at it again | nasa finds a $10 quintillion asteroid | firms must balance benefits, risks of emerging technology | microsoft and google go to war
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from a hardware perspective, it was an unexciting year. apple and samsung refreshed their flagship smartphones, but most reviewers rated the changes as incremental upgrades. mark zuckerberg, with his eyes on changing the way people work, introduced a $1,500 virtual-reality headset. but, with only a two-hour battery, most users will strap the new headset on for gaming.

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top 20 social media hacks to build your business

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social media words on cubessome of these can be automated.

by becky livingston
the accountant’s social media handbook

social media should be a major part of your business marketing plan.

related: four rules for setting boundaries in a social and mobile world | maximizing social media: the importance of people | the cloud at work | a legacy of leadership must extend to diversity | the persona: a closer look | 3 challenges in shifting to product management | tips from a veteran product manager
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here are 20 ideas to help you build your small business.

you can use many of these ideas on one or more platforms; they are all designed to help increase engagement, develop leads and grow your brand.
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four rules for setting boundaries in a social and mobile world

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businessman using smartphone while waiting at a subway stationyour customers expect service everywhere they find you. rule 1: set expectations.

by jody padar
from success to significance: the radical cpa guide

here are some of my tips on setting boundaries in the social world.

more on radicalism: maximizing social media: the importance of people | thoughts on ai from sage’s kriti sharma | the cloud at work | a legacy of leadership must extend to diversity | the persona: a closer look | productized 1099s the new vision way
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1 – be upfront with your customers. if i respond immediately – awesome, however on social i may not respond immediately.

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maximizing social media: the importance of people

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young people holding social media logos“social selling is lead generation rooted in social media.”

by jody padar
from success to significance: the radical cpa guide 

social media is the underdog of business development. although i build relationships in both an offline and the online world, most my firm’s business comes directly from having both an online and an offline connection. i have multiple clients now whom i have never met irl (in real life).

more on radicalism: thoughts on ai from sage’s kriti sharma | blockchain: the basics | technology + transparency = transformation | 5 ways to create a more diverse and inclusive workplace | product management meets strategy | transitioning to radical: how carl famiglietti did it
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it’s all about relationships; it always has been. 
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3 big seo changes

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blue pushpin in word "seo" at center of a targethow badly do you want to rank on that first page?

by becky livingston
the accountant’s social media handbook

have you noticed the subtle seo changes that have been happening over the past year?

more on social media: how long does it take to rank? | what is seo and why is it important? | digital marketing isn’t ‘set it and forget it’ | how to set your firm’s social media foundation | how to use social media analytics | get people to your landing page | content categories and how to leverage them | how to manage social media in 22 minutes a day | use finesse in sharing, scheduling content
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here are

  • three big changes;
  • what you need to know; and
  • how to implement changes on your website and in marketing efforts to effectively use seo to your firm’s advantage.

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how to schedule social media content

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businessman looking at calendar on tabletplus tips on creating it.

by sandi leyva
the complete guide to marketing for tax & accounting firms

we post four kinds of posts and tweets on social media sites:

more small firm growth strategies: social media basics for accounting firms | make google adwords work for you | make the most of trade shows | track your online reputation | partnering: referrals on steroids | measure client retention … against yourself | take your client’s pulse | how to determine your ideal client
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social media basics for accounting firms

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social media words on cubessetting up on the 3 major platforms.

by sandi leyva
the complete guide to marketing for tax & accounting firms

social media can be a great marketing channel, but the big challenge is how to keep it from draining all of your time. the key is having rock-solid systems and procedures and time limits.

more small firm growth strategies: make google adwords work for you | the 5 c’s of successful websites | speaking: how, where and getting leads from it | 3 more kinds of referrals | turn to the abcs for client feedback | use client ‘touch plans’ to stay in touch
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for small businesses trying out social media for the first time or with strict budgets or time limits, i recommend doing minimum activity or only being active in one of the three accounts (linkedin, facebook and twitter). once you get your procedures solidified for these minimum activities, you’ll be able to expand to more venues and more activities if you want to.
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digital marketing isn’t ‘set it and forget it’

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woman outside jogging in morningthis should be a strategic priority or you’ll be left behind.

by becky livingston
the accountant’s social media handbook

as the state of the profession continues to embrace social and digital marketing, keep in mind that your firm needs to keep up with the changes as well.

more on social media: how to engage with social media influencers | marketing for mobile | how to listen on social media | how social media affects seo | social media campaign 101 | why use social media for marketing? | who is your customer? | what to say on social media | determine your target audience
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for example, in an effort to support partners, today’s exit strategy may include increased efforts to generate leads, while maintaining a consistent presence among clients. it may also include emerging technology that aligns with your firm’s sales efforts, such as email drip campaigns, lead generation forms and social media engagement.
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craft a social media influencer strategy

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businessman with hands extended; head is light bulb with gears insidebonuses: content strategy questions and a sample email to send.

by becky livingston
the accountant’s social media handbook

before jumping in and sending messages to your new influencer network, it’s important to know why you should be doing this.

more on social media: how to engage with social media influencers | how to set your firm’s social media foundation | how to use social media analytics | what someone else’s influence means to you | get people to your landing page | content categories and how to leverage them | how to manage social media in 22 minutes a day | use finesse in sharing, scheduling content | how to schedule and manage social media activity | how to craft a social media profile
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

first and foremost this strategy should support an overall firm strategy, such as increasing leads in a market, niche or industry vertical. if this strategy does not support an overall business goal, maybe it supports an overarching marketing goal, such as increasing brand awareness in a geographic region.
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