recruiting

katie thomas: how to recruit the best, organically | gear up for growth

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leveraging social media and other digital platforms allows firms to attract talent without relying on traditional job boards or recruiters.

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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

“you actually have to be a good firm,” katie thomas, cpa, founder and owner of leaders online llc, replies when asked about the factors needed for an organic inbound recruitment strategy to work. “and that may seem obvious, but if you are doing the things that people aren’t attracted to, no, it doesn’t matter how great your marketing team is, they can’t make you stand out if you don’t have leading ideas and leading thoughts of things that you’re doing to change the firm or change the profession and have people actually want to come work with you.”

gear up for growth spotlights the best strategies for smart and effficient growth in today’s competitive landscape. more gear up for growth every friday here.|  more capstone conversations with jean caragher every monday | more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more 卡塔尔世界杯常规比赛时间 podcasts here

thomas is this week’s guest on gear up for growth, a new show hosted by jean caragher, president of capstone marketing, and powered by 卡塔尔世界杯常规比赛时间. the focus of her recruitment strategy is on how to get more accountants to stay in the profession and realize there are firms that are doing things differently.

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why would anyone become a cpa?

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the competition between cpas and non-cpas is about to get more aggressive.

with steven sacks
the new fundamentals: thriving in disruption

the cpa profession, or just plain old accounting profession, is currently facing challenges of getting more people to become cpas or even having young people think about accounting as a career.

more steve sacks: 150 hours revisted: the profession needs a makeover | how do you value your most important asset? | which is better: a year of education or a year of experience? | sell service, not hours | private equity vs. the cpa firm partnership | cas or caas? getting clarity | fine-tuning the subscription fee model | when cyber-crime hits close to home | how to build a winning proposal | six ways to fix your firm agreement | the great resignation or a reshuffling? | listen to learn | build the framework to a solution with five answers | try for success, not a win
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

we hear about the slow drip of the professional pipeline; all sorts of remedies or suggestions have been offered. is it because the profession still suffers an identity crisis exacerbated by an additional (if questionable) fifth year?  there are those already in the profession who are bemoaning low pay, long hours, and doubts about whether gaining a partnership is achievable (or worth it).

oh, yes, there is the extra tuition load that must be taken on. so, higher debt, stagnant pay, long hours, and increased competition (think mbas, cfas) is a perfect storm.

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marie greene: your bad apples are ruining you

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don’t be afraid to fire poor performers to appreciate great performers.

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the disruptors

with liz farr for 卡塔尔世界杯常规比赛时间

marie greene founded connected accounting in 2019 out of a desire to create a new kind of accounting firm where firm culture and “reliable, reliable, reliable” customer service were the highest priorities.

“what is your culture? who do you want to have on your team?” are questions leaders need to consider when seeking out new team members or deciding who to fire, says greene. she advises firm owners to remember the message it sends when poor performers are retained because “the good people also leave because you keep the bad apples.”

more: megan genest tarnow: hire for curiosity rather than compliance | clayton oates: one way to keep clients for life | randy crabtree: follow these three rules to keep employees happy | erik solbakken: yes, you can work less and make more | donny shimamoto: future firm growth requires a mindshift | jennifer wilson: empower young workers to build the firm everyone loves | mike whitmire: re-think your hiring and training practices | hector garcia: success strategies of a quickbooks youtube superstar | blake oliver: why tax work yearns to be free| private equity explodes in u.k. | brannon poe: the status quo must go  | accounting nerds, unlock your super powers  | disruptor: jason statts shakes up the status quo | think small to think big with matt wilkinson | when financial statements go extinct with corey schmidt | can geraldine carter save accountants from themselves? | re-inventing accounting with tyler anderson

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greene recognized that not everyone in a firm wants to be a partner, especially today when “we see partners work crazy hours” and rarely enjoy the benefit of a lighter workload that used to come with becoming a partner.
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how do you value your most important asset?

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yes, your employees.

by steven e. sacks
the new fundamentals

skills, abilities and experience are the elements recruiters use to assess candidates who come before them. but what is interesting is despite a skill set playing  a dominant role in the value that an employee brings to the organization, it may not be recognized as such. this is not a new concept. i came across research conducted in 1918 by harvard university, the carnegie foundation and stanford research center.

more steve sacks: how to build a winning proposal | six ways to fix your firm agreement | the great resignation or a reshuffling? | listen to learn | build the framework to a solution with five answers | try for success, not a win
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the study discovered that almost 95% of job success comes from having well-developed soft skills (better referred to as life skills ) and people skills, while  only 5% of job success comes from technical skills and knowledge — hard skills.

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randy crabtree: follow these 3 rules to keep employees happy

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randy crabtree: allow your employees freedom in two critical areas to win talent wars.

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the disruptors
with liz farr for 卡塔尔世界杯常规比赛时间

randy crabtree talks to a lot of other accountants and admits that he “steals ideas from everybody else.” imitation, after all, is the sincerest form of flattery.

more: erik solbakken: yes, you can work less and make more | donny shimamoto: future firm growth requires a mindshift | jennifer wilson: empower young workers to build the firm everyone loves | mike whitmire: re-think your hiring and training practices | hector garcia: success strategies of a quickbooks youtube superstar | blake oliver: why tax work yearns to be free| private equity explodes in u.k. | brannon poe: the status quo must go  | accounting nerds, unlock your super powers  | disruptor: jason statts shakes up the status quo | think small to think big with matt wilkinson | when financial statements go extinct with corey schmidt | can geraldine carter save accountants from themselves? | re-inventing accounting with tyler anderson

goprocpa.com exclusively for pro members. log in here or 2022世界杯足球排名 today.

one topic he’s been talking about a lot lately is the issue of mental health in the profession, which he feels is largely self-induced. although he’s been asked to talk about mental health without mentioning burnout–don’t be a downer–crabtree says it’s impossible. “i’m like, i’m sorry, but i can’t do that. it doesn’t go away if i don’t talk about it,” he said.  

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how small firms can win the talent wars

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three young people working in an officegetting creative can bring in better talent and better clients.

by frank stitely
the relentless cpa

one afternoon, the partner group of our outsourced accounting practice met for a state of the practice meeting conducted by our director of outsourced accounting. our prior director left and we were looking for someone when one of our newbies asked if he could be considered.

more: easy ways to avoid ‘done but’ tax returns | six ways to create a millennial-friendly firm | do you know your turnaround time? | why hiring out of school works | leadership growth is a two-way street | quiet quitting: are employers culturally aware? | how to guide students into accounting | three strategies to keep emerging leaders engaged
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the 25-year-old had one year of experience, and we were chasing a controller-type person. the whole outsourced practice was in shambles. revenue was nil and any clients we had were unsatisfied.
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outlook: the biggest change in accounting? personnel

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four ways to address the talent shortage.

by 卡塔尔世界杯常规比赛时间 research
the rosenberg map survey: national study of cpa firm statistics

the accounting industry has just begun to make its most radical change.

  • it isn’t the tech.
  • it isn’t the shift to advisory services.
  • it isn’t the remote offices.
  • it isn’t the mergers and acquisitions.

it’s all those things, plus what they all add up to: personnel.

more: four accountability steps for firm success | how to build a standout team | five keys to becoming a high-performing firm | assessing your firm | the 4 traits of great cpa leaders | why leaders must ensure clarity | incremental vs. exceptional success
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the industry has been suffering a shortage of professionals for many years now. decades. everybody talks about it, but nobody is doing much about it … until now. and, according to charles hylan’s foreword to the 2022 rosenberg survey, the solution is a combination of several significant changes.

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who wants to be partner? not enough

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anybody? anybody? bueller? please?

by 卡塔尔世界杯常规比赛时间 research

as if the general and long-term shortage of accountants isn’t bad enough, now we’re seeing a widespread reluctance to take the final step in an accounting career, the step into partnership.

more: outlook 2023: compensation gets creative | what new leaders want in ownership | getting partners to accept a new pricing philosophy | survey results: partners rejoice on surging fee growth | headcounts grow 5%; pay rates surge at 7% pace | fourteen rules for lateral partner hires

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

this is serious. according to the 2022 rosenberg survey, a quarter of all partners are over the age of 60 and either near or past many mandatory retirement ages. many have sold their equity yet continue to work just to help their own firms grapple with personnel shortages.

but nobody works forever.

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how job titles can rebrand your firm

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hitendra patil: "changing job titles to something more relevantly expressive can help rebrand your firm and even differentiate it competitively."new titles can attract more clients, talent and social visibility.

by hitendra patil
accountaneur

i read with interest ed mendlowitz’s recent post “what’s in a title?”

i wondered:

  1. why are the job titles in accounting firms what they are?
  2. how did they come into existence?
  3. what was the purpose of designing the job titles currently in vogue across the accounting profession?

more on entrepreneurial strategy: your clients hold a secret key to your practice growth | the new needs of people at accounting firms | 4 pillars of future firm foundation | do you want a practice … or a business? | 3 apps to automate business networking | re-learning the lingo of the accounting business
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most likely, it is industry practice that creates the sameness in job titles. ironically, management gurus tell us to differentiate, yet we resort to sameness!
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managing partners’ favorite staffing strategies

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two coworkers playing ping pong in office as another looks on from deskwhat they do now and are considering for the future.

by marc rosenberg
on staffing

i often poll a group of more than 100 managing partners across the country on various practice management issues.

more on staffing: don’t underestimate communication with staff | 19 questions for your next hire | staff performance feedback done right | 21 staff training best practices | making flex time work in the real world | 10 winning traits of accounting firm leaders | the importance of great bosses | the 12 reasons your staff hates your firm | what happened to the relevancy of the cpa profession?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

recently, i polled them on leading-edge staff practices.
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why firms can’t afford not to develop women partners

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young smiling woman holding tablet in office8 best practices.

by marc rosenberg
on staffing

let’s open this discussion in very simple terms.

more on staffing: staff performance feedback done right | why staff scheduling should be centralized | compensation: money and beyond | how to make mandatory saturdays a thing of the past | what staff mentoring is and isn’t | do flexible hours help or hurt us? | 8 keys to keeping staff engaged | staffing: what cpa firms are learning the hard way
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the cpa profession suffers mightily from a shortage of labor. there are several reasons for this, in no particular order:
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