pricing rates

never charge by a time unit

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money on one side of scales, watches on other3 flaws with this business model.

by rob nixon

i would love to meet the person who invented time-based billing. i think this person is a complete business moron and i would have much pleasure in highlighting the unethical behavior that this method causes. this is probably the same person who invented write-offs as well. what a complete idiot.

the premise is that if you get the charge rate right and the time to do the job right, then the price is right. nothing could be further from the truth.

more on strategy: feel good about yourself | you can’t lavish time unless you have time to lavish | changing accountants: 2 true tales | your clients on your terms | how much should partners make? | be a history maker | why ‘steady as she goes’ isn’t enough | how to calculate a value price | boost efficiency and your bottom line | marketing must generate leads
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

time-based billing does not value the project. the only value of a project is what the market is prepared to pay for it. i am going to challenge your thinking of time-based billing and encourage you to adopt a new model of value pricing.
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checklist: 18 essential steps to effective billing

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woman examining documenthow to get paid what you’re worth. on time. every time.

by august j. aquila
price it right

is the phrase “effective billing philosophy” an oxymoron? i’m beginning to believe that it is.

more: 6 steps to making your new pricing happen | 5 ways to get clients to accept a new pricing philosophy | 11 alternative pricing methods | applying cobb’s value curve to your firm | the four types of competition | marketing and the 5 p’s
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

analysis of the results of current billing and collection procedures and policies reveals that, for the most part, they aren’t working very well. the fact is, they have not worked well for decades.
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6 steps to making your new pricing happen

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the number 6 made from dollar stackscreate bundles for each service line.

by august j. aquila
price it right

this is where the rubber meets the road. the future of pricing professional services is making the move to value pricing.

more: 5 ways to get clients to accept a new pricing philosophy | how to get partners to accept a new pricing philosophy | 12 pricing factors beyond cost | 13 questions about providing value | how demand affects pricing | how to shift from production to marketing orientation | how traditional fee methods hurt firms
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

while you may want to make it an option for your firm, i strongly suggest that you make it the option. i know from experience that value pricing is better than billing for your time.
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5 ways to get clients to accept a new pricing philosophy

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don’t just anticipate questions, plan for them.

by august j. aquila
price it right

once your partners are sold on a new pricing philosophy, you will need to communicate it to your clients.

more: how to get partners to accept a new pricing philosophy | preparing to change pricing philosophy | ethical issues in pricing | how utility and value affect pricing | understanding the product pricing life cycle
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

there are five ways to get clients to understand and accept the new pricing methods. each of these methods is discussed below.
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