by bruce w. marcus professional services marketing 3.0 learn to question everything you do. ask yourself the question, “this is the way i did it yesterday. is it the best way to do it today?” you’ll be amazed at the … continued
by bruce w. marcus professional services marketing 3.0 i’m puzzled by the accounting firm that continues to function today as it did many decades ago – in so many areas, as if the world continues to be as it was … continued
it’s always a good time to look back and identify the improvements to be made in the year ahead. here are six questions that will get you thinking – and change the way you see your cpa firm’s marketing program.
by bruce w. marcus professional services marketing 3.0 if you ask me where i live, i tell you that i live on the corner of x and y streets. it was there yesterday, it’s there today and will be there … continued
the bigger they are, the harder they’ll fight for new business.
by rick telberg
卡塔尔世界杯常规比赛时间
if you thought it’s been tough in 2013 to find and keep new clients, you won’t like 2014 any better. firms of all sizes are planning to escalate their sales and marketing programs in the coming year, according to an exclusive new 卡塔尔世界杯常规比赛时间 survey.
join the survey; get the results.
the number of tax and accounting firms battling hard for new business will rise to about 73% in 2014, up from 65% in 2013, according to the 卡塔尔世界杯常规比赛时间 survey of more than 670 practitioners nationwide. read more →
by bruce w. marcus professional services marketing 3.0 for all the talk about change, and all the writing and talking and handwringing about change, it becomes clear that too many professionals see change as an event, finite, an end in … continued
make the leap from accountant to consultant.
by gale crosley
crosley co.
admit it. you’re good at what you do. your clients trust your proven ability to help improve their businesses. perhaps it’s time to take the step of enlarging your vision of yourself from accountant to consultant.
by bruce w. marcus professional services marketing 3.0 it’s not difficult to understand in this economic environment why the word change looms so large in the accounting profession’s dialogue.
by sandi smith leyva, cpa
accountant’s accelerator
most of the time, being an accounting entrepreneur is a delight, an honor and a great way of life. every once in a while, there can be those days where you just need a little moral support for one reason or another. read more →
by bruce w. marcus professional services marketing 3.0 at a verasage conference not too long ago ron baker addressed the question of why so few top 100 firms have switched to value billing. but the answer is not difficult to … continued
follow the 5 c’s to a better website.
by sandi smith leyva
it might feel like the internet, your website, and marketing in general is just one big game of chance. large companies gamble millions on superbowl commercials, while small companies gamble on trade shows, networking groups, and answering the next hot rfp. the question is, is there a better way to market and get clients that doesn’t feel like gambling?
when it comes to websites, there is a surefire formula you can follow to make sure your web site brings you business, no matter what your business. i call it my 5c formula. let’s take a closer look: read more →
by jean caragher capstone marketing clearly, over the past 15 years marketing professionals have elevated the sophistication and effectiveness of cpa firm marketing programs. cpa firms employing marketing professionals are no longer news. but too many partners still don’t understand … continued
by bruce w. marcus professional services marketing 3.0 of all the emerging changes in the world of professional services marketing 3.0, few are as innovative as the accounting firm seiler llp in silicon valley’s redwood city.