marketing

why you’re missing out on 98% of your new business potential

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three ways to master the art of follow-up.

by sandi smith, cpa
accountant’s accelerator

it seems there are hundreds of questions swirling around how to follow up with prospects. the raw truth is that very few people follow up at all. on average, only 2 percent of people buy on the first contact with a vendor.

so if you’re not following up, you’re walking away from 98 percent of your sales.

sandi smith

more for 卡塔尔世界杯常规比赛时间 pro members:  the missing ingredient in your marketing that will make all the difference • 3 steps to start running on millionaire time  •  on the road to a stress-free life: identify your character strengths   •  the power of deadlines in closing a deal   •   his and her brains at work in tax and accounting • 5 mistakes to avoid when seeking new clients • the top 12 business card blunders accountants make •

here are my tips to maximize sales and take the pain out of following up: read more →

the three degrees of risk

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r-i-s-k: it’s amazing that so simple a four-letter word can be so complicated. by bruce w. marcus professional services marketing 3.0 there are risks with dire consequences and risks with negligible consequences. there is risk in every human enterprise; in … continued

his and her brains at work in tax and accounting

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three things that are different.

by sandi smith, cpa
accountant’s accelerator

are men’s and women’s brains different, when it comes to the workplace? the answer is a resounding yes, and more importantly, science is finding that men and women work differently. when a woman works like a man does, her health suffers

sandi smith

more for soloists and small firms from sandi smith at 卡塔尔世界杯常规比赛时间: 5 mistakes to avoid when seeking new clients • the top 12 business card blunders accountants make • seven tips to keep the clients you have • how to attract clients like a magnet • eleven easy ways to deliver more value to clients • five things accountants take for granted that costs them revenue• what’s in your new client funnel? • what’s in your welcome kit for new prospects? • five fun and easy ways to wow your clients • six ways to give yourself a raise • strategies to stop losing business to competitors

here are three things that are different in men’s and women’s brains. read more →

the power of deadlines in closing a deal

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headache or dream come true?

by sandi smith, cpa
accountant’s accelerator

in the accounting profession, there are a ton of deadlines. month-end, quarter-end, and year-end. payroll taxes, sales taxes, and corporate taxes. and extension deadlines, filing deadlines, and payment deadlines, to name just a few.

sandi smith

more for soloists and small firms from sandi smith at 卡塔尔世界杯常规比赛时间:  on the road to a stress-free life: identify your character strengths •  the missing ingredient in your marketing that will make all the difference •  3 steps to start running on millionaire time • 5 mistakes to avoid when seeking new clients • the top 12 business card blunders accountants make • seven tips to keep the clients you have • how to attract clients like a magnet • eleven easy ways to deliver more value to clients • five things accountants take for granted that costs them revenue• what’s in your new client funnel? • what’s in your welcome kit for new prospects? • five fun and easy ways to wow your clients • six ways to give yourself a raise • strategies to stop losing business to competitors

all of these deadlines may be a headache to business owners and accountants alike, but they are a marketer’s dream come true. how can you use deadlines to your advantage in marketing your services? and what if you are selling a service that is not in the accounting profession? keep reading and we’ll answer these questions and provide you with five ways to woo your prospect with deadlines. read more →