marketing

de-bunking the myth about niche marketing for tax and accounting firms

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plus, five more essential pieces to the profit puzzle.

by marc rosenberg, cpa
author of “what really makes cpa firms profitable?”

i want to de-bunk a myth about niche marketing. many cpas that i have talked to think that niche marketing means that most, or all of their business, needs to be in their niche.

marc rosenberg
marc rosenberg

related:  practice development is no longer an optional activity • 10 good ways the achieve partner accountability • pick your partners right to begin with  •  the first nine questions your partner team needs to embrace for optimal profitability  • profitability and the value of strategic thinking  • the five essential building blocks for creating a strong accounting firm • the seven signs of great leadership in a cpa firm • compensation issues for the new managing partner  •

they think they will have to stop being generalists or will have to give up all their clients outside the niche. this is absolutely not the case. read more →

the success secrets women already know

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who gets more out of their employees, men or women?

by sandi smith, cpa
accountant’s accelerator

if you guessed women, you’re right. women possess natural relationship skills that help them build loyalty, foster productivity, and spark motivation.

sandi smith

related:   why you’re missing out on 98% of your new business potential  •  the missing ingredient in your marketing that will make all the difference • 3 steps to start running on millionaire time  •  on the road to a stress-free life: identify your character strengths   •  the power of deadlines in closing a deal   •   his and her brains at work in tax and accounting • 5 mistakes to avoid when seeking new clients • the top 12 business card blunders accountants make •

according to a study by the guardian life small business research institute, women’s skills provide: read more →

managing risk in client relations

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wishful thinking? by bruce w. marcus professional services marketing 3.0 卡塔尔世界杯常规比赛时间 research has uncovered the startling fact of the wide disparity between how accounting firm management perceives their own performance and how their clients see their performance. (join the … continued

your clients love you? what if you’re wrong?

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a short discourse on random and statistical risk. by bruce w. marcus author of professional services marketing 3.0 risks are different in context and magnitude. a good mathematician can often statistically quantify the boundaries of risk, such as telling you … continued