for good, bad or indifferent. editor’s note: this article originally appeared in the september 1980 issue of the virginia accountant. it is one of the first articles – if not the very first article – on the advent of … continued
it’s a hollow view. by bruce w. marcus professional services marketing 3.0 some years ago, in a remarkably successful marketing move, a graphic designer specializing in logos, letterheads and the like came up with the concept of the corporate image. … continued
is the traditional business model holding back the profession? by bruce w. marcus author of professional services marketing 3.0 it’s not a race, nor are there prizes for the winner. but it has been suggested that personal financial planners trading … continued
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and, it’s not a mission statement. by bruce w. marcus professional services marketing 3.0 there is no great mystique to the marketing concept of positioning. while it’s not as simple as some would make it seem, nor as complex as … continued