what should accountants worry about in the current economic downturn? bruce w. marcus has some answers: reassess the situation. check your client list for potential weak companies. weak companies that may be caught up in the economic downturn become slow … continued
trust and believability go much further than tantalizing incentives. ads in third-party newsletters can generate plenty of leads. “but you should focus on an ad campaign’s longer-term effect — not simply immediate clicks,” according to marketingsherpa, the research firm with … continued
first economic downturn for law firms since 1998 in its first downbeat client advisory in 10 years, law marketer larry bodine (left) says hildebrandt researchers expect new kind of economic downturn for law firms — one without the usual surges … continued
a new white paper by bruce w. marcus offered by bay street group llc in partnership with the marcus letter for the full 12-page white paper, click here for an instant download (pdf). executive summary in an environment driven by … continued