standing out among the crowd of other cpa firms isn’t easy. but it may be necessary for long-lived success.
in this article, august j. aquila, author of “leadership at its strongest,” provides seven tactics used by high-performing firms to beat the competition.
the main categories of information for internal communications and management. by bruce w. marcus professional services marketing 3.0 while the substance of information varies from firm to firm, there are 10 categories that cannot go unconsidered:
and 12 questions a good marketing professional should be asking.
by bruce w. marcus
professional services marketing 3.0
and now a word to accountants who think they know marketing. unless you’re that rare bird who’s had some successful experience because you have some kind of inborn talent for marketing – and there are some of you like that – you don’t know beans.
and you won’t know beans until they start teaching marketing in accounting schools, which is long overdue. or until you’ve had long experience with a terrific marketer on your staff. but if you don’t have a natural affinity for it, there are things you should know that will result in your competing successfully in this wildly competitive market. or until you hire marketers who know their stuff, and can teach you what you should know. read more →
six rules of professionalism that accountants need in their marketers. by bruce w. marcus professional services marketing 3.0 there’s a wonderful cartoon in which a guy in a business suit is looking over the shoulder of an artist at his … continued
options to grow your profits besides raising revenue and lowering costs.
by sandi smith, cpa
accountant’s accelerator
many accountants these days are anxious to hit the golden $100,000 mark this year. others are interested in growing their revenues steadily and incrementally. still others are focused on lowering costs, raising profits from that side of the equation.
more for soloists and small firms: seven checklist secrets for turning tax season into opportunity season • how to stay energized, upbeat, and thinking bigger through busy season • seven ways to wow your prospect • rev up your revenue with these two daily rituals • 10 tips for creating more energy this tax season • take a cue from venture capitalists: your firm needs a brain trust trinity • five ideas to reduce client price-sensitivity • rise to the top with a fresh elevator speech
all of these approaches are well and good to help you keep more of what you make, but there are far more options to grow your take-home dollars besides raising revenue and lowering costs.
here are six more ways to get more profit out of your practice: read more →