how to get more for your buck while controlling costs. by jean caragher rarely have two forces collided in the accounting business with more force than the way new business development is crashing into cost-control. but you can, indeed, have … continued
never mind who — why? by bruce w. marcus professional services marketing 3.0 ok, somebody talked to the press, and leaked information that shouldn’t have been leaked. that’s three problems, not one. primary, of course, is how do we control … continued
start with a clean spreadsheet.
by sandi smith, cpa
accountant’s accelerator
there are dozens (and maybe hundreds) of ways your practice can leak money. here are three ideas that are fairly simple to implement and may be some great goals for you to consider.
more for soloists and small firms: new client opportunities with mobile apps / six questions to launch your strategy sessions / what most accountants miss in the five simple steps to get more clients / 10 ways to add a “money maker” hour to your day / 11 sources of wealth we can celebrate / nine value-adds to command a higher fee / how to design your business around your strengths / how to make it easy for clients to hire you / 12 fast, low-cost tips for a stress-less practice
the post of marketing director is fast evolving in the accounting business. it is becoming more essential and more professionalized. but few firms have experience in marketing and so find it challenging to determine exactly what they need and want – and what to expect. here marc rosenberg, cpa, author of “cpa firm management and governance,” provides a checklist of the duties that the best firms in the business routinely consider. read more →
by bruce w. marcus professional services marketing 3.0 to understand its effectiveness, it’s equally important to know what advertising, including web sites and social media, can’t do. five quick examples: unlike product advertising, professional service advertising, in most cases, can’t … continued