another reason accounting marketers can’t ignore twitter. according to market researchers warrillow & co. at the corporate executive board, most marketers in the small business segment have spent the last few years searching for profitable applications of social media in … continued
take a deep dive into the latest research on “the seven keys to success in cpa firm management.” because you’re a 卡塔尔世界杯常规比赛时间 reader, i thought you’d like to know about two upcoming marketing and practice development webinars. working with … continued
what’s working today in cpa firm growth strategies?
by rick telberg
the recession may or may not be officially ending, but savvy cpas and accounting firms aren’t planning for a return to “the good old days.”
instead, smart accountants are retooling their skills and overhauling their offices for the next new economy. at general electric, for instance, jeff immelt, the ceo who was once ge’s cfo and an accounting standards wonk, is calling it “the reset economy.” some, like intuit ceo brad smith, prefer to call it the “new normal.”
whatever you call it, you can’t just cut costs, lay off people and expect a routine “post-recession” comeback. this new economic picture may be much different than any in a lifetime.
“it’s not just about cost-cutting” according to mike ramos, cpa and author of the first book in a new aicpa “practice forward ” series, ride the bear: strategies for cpa firms to thrive, survive, and grow in a down economy (ride the bear). ramos, a consultant to cpa firms, has written nine books, most recently the aicpa audit guide, assessing and responding to audit risk in a financial statement audit, an authoritative interpretation of the risk assessment standards. read more →
unlike other professional services firms, more than 86 percent of cpa firms have yet to integrate a customer relationship management (crm) program into their organization. moreover, less than 3 percent were using crm solutions that were recently categorized as leaders … continued
getting serious about new community-building strategies. the aicpa is looking for a social media specialist, according to a new job listing on careerbuilder. based on the ad, you can expect the aicpa to be building it’s social media presence geometrically … continued
huge market opportunity for cpas, consultants who can boost profits, efficiency. a new survey of 1,000 small business owners across the united states by management consulting firm george s. may international finds that 45 percent of respondents said their businesses … continued
some of the best start with “why…?” … as in this list of 15 from mike schultz, author of “professional services marketing,” and president of the wellesley hills group: why didn’t we reach our revenue goals? why is our marketing … continued
warrillow & co. reports brokers and advisors are nearly twice as likely as the average small business owner to participate in a webinar or online tutorial. likewise, they attend online training at nearly triple the rate of the average entrepreneur. … continued
as presented at the maryland association of cpas md bizexpo, june 16, 2009. . view more openoffice presentations from rtelberg.
is social media marketing the answer for tight budgets?
by rick telberg
there’s nothing like an economic downturn to remind accounting firms that sales and marketing are essential parts of doing business.
until recently, many an accounting firm’s biggest problem was finding enough warm bodies to handle all the work that just came waltzing in the door. today, accounting firms are dealing with clients in distress, over-leveraged staffing pyramids and the prospect that they actually may need to go find new business again. read more →
with cutbacks at firms across the nation, professional services marketers are focusing on the basics. here are the first four steps to doing it right, from bruce w. marcus, a legend in the business. pare down your marketing activities to … continued
is your marketing program stalled? jean caragher, president of capstone marketing and a leading consultant to accounting firms, offers eight ideas for jump-starting your marketing program:
association for accounting marketing announces award winners at annual conference in austin via aam austin, texas. – the association for accounting marketing recognized accounting firms and marketers for their outstanding achievements this past year. honors were presented to the marketer … continued