start by thinking about the client. by bruce w. marcus professional services marketing 3.0 there are some basic advertising principles that are indigenous to all advertising. even in tax and accounting, you violate them at your own risk. more professional … continued
despite the values inherent in well-done brochures, there are some pervasive misconceptions that substantially undermine their very real value to sound marketing. by bruce w. marcus professional services marketing 3.0 there is a peculiar comfort in a brochure. it’s easy … continued
by sandi smith leyva, cpa
accountant’s accelerator
there are many great things about getting referrals. first, referrals have a built-in trust that helps you move through the sales process faster. second, there’s almost no marketing cost involved. third, they tend to make a better long-term client.
unfortunately, many business owners take a reactive approach to referrals, waiting until they come to them, rather than a more profitable approach, which is to proactively maximize referrals. here are five proactive ways to boost referrals: read more →
talking to prospects when prospects can talk back. by bruce w. marcus professional services marketing 3.0 there are four things to know about what we now call the social media. first, it’s media – a means of communication, a medium, … continued
by august aquila
author of “leadership at its strongest”
and “how to engage partners in the firm’s future“
research shows that managing partners and marketing directors are still facing some major challenges when it comes to getting their firms to implement change. why?
here are four key issues firm leaders today face.
1. getting partners to buy in.
2. creating a firm vision that gets all partners on the same page.
3. helping develop a culture of accountability.
4. being asked to accomplish too many goals.
when the managing partner and the chief marketing officer work together they have a better chance of being successful in these areas. you may ask what do these four factors have to do with the marketing director? and i would answer – everything.
overcoming these four issues will make the firm more competitive, efficient and profitable. here’s how the best managing partners work with their marketing directors: read more →