the myth of ‘spin control.’ by bruce w. marcus professional services marketing 3.0 every election campaign produces, among other things, media myths and bad language. during the elections of the last two decades, the language was infected by a new … continued
better advice: be smart. here’s how… by bruce w. marcus professional services marketing 3.0 your mother raised you to be nice to everyone, and you’ve always been taught to be nice to journalists. answer their questions. tell them everything. stop … continued
practice growth is a delicate balance of art, science, intuition and diligence. one thing it isn’t, however, is marketing.
by gale crosley
crosley+company
marketing can be a powerful lever to fuel business expansion. but alone, it will not take you where you want to go. marketing helps till the soil of growth. at the end of the day, however, tilled soil with no seeds taking root is pretty much a useless pile of dirt.
well-intentioned firms often invest a great deal of money in marketing and wonder why it doesn’t result in growth. one reason is that what they’re really spending on is unrelated marketing activities (or tactics) rather than on growth strategies.
it’s an essential distinction that can make all the difference in your efforts.
in this report:
recommended reading:
by sandi smith, cpa
accountant’s accelerator
every business needs to do some level of bookkeeping for a couple of reasons:
1) various government agencies require reporting and payments based on the company’s results.
2) the owner needs a certain amount of information to manage their business and keep it profitable.
many business owners hire us grudgingly for compliance work because they have to. and they consider what they pay us as an overhead expense that is a required cost.
but what if we could turn that perception around?
more at 卡塔尔世界杯常规比赛时间 for soloists and small firms: six money-making strategies to take you beyond quickbooks | proactive ways to get more referrals | the three biggest money leaks in your practice | new client opportunities with mobile apps | six questions to launch your summer strategy sessions | what most accountants miss in the five simple steps to get more clients | 10 ways to add a “money maker” hour to your day | 11 sources of wealth we can celebrate | nine value-adds to command a higher fee | how to design your business around your strengths
here are five areas to consider offering beyond bookkeeping that will help your clients see you as a good investment rather than as an expense. read more →
ed mendlowitz, cpa, abv, pfs
author of “implementing fee increases”
question: as a young staff accountant, how can i bring in new business and clients?
response: you shouldn’t be as concerned about bringing in business as you should be about planting seeds to be able to bring in business in the future.
eleven points worth considering: read more →