how to write a release that gets attention. by bruce w. marcus professional services marketing 3.0 a recent business communication book says that in writing news releases, the lead paragraph should include the five w’s—who, why, what, when and where. … continued
“people don’t buy what you do, they buy why you do it.”
by hitendra patil
pransform, inc.
we are used to getting asked “what do you do for living?” but when someone asks “why,”we have to dig deeper to answer that question.
celebrity author simon sinek wrote a revolutionary book called “start with why.” he says, based on complex research results, “people don’t buy what you do, they buy why you do it.” he further adds – “those who know their why are the ones who lead.”
nine questions cpas need to ask before hiring a public relations agency. by bruce w. marcus professional services marketing 3.0 there was a time when all you needed was a roll of nickels and a phone booth, and you were … continued
a few easy-to-ask, feel-good questions can get a client or prospect comfortable and talking. it’s up to you to know how to listen and how to find ways to help.
from bob burg,
author, “endless referrals.”
1. how did you get your start in the “widget” business?
2. what do you enjoy most about what you do?
3. what separates your company from your competition?
start with a spreadsheet.
by sandi smith, cpa
accountant’s accelerator
here’s a great spreadsheet exercise you can do to identify what i call “low-hanging fruit,” which means added revenue that will not take too much time or money to go after.
open excel, and start a worksheet from the sales numbers in your accounting system.
more at 卡塔尔世界杯常规比赛时间 for soloists and small firms: the hot new tech product for automated data entry | five value-add service areas to take you beyond bookkeeping | six money-making strategies to take you beyond quickbooks | 10 ways to add a “money maker” hour to your day | 11 sources of wealth we can celebrate | nine value-adds to command a higher fee | how to design your business around your strengths