what big firms can learn from sole practitioners and small firms. “the best independent practitioners have a singular focus on helping their clients achieve their goals,” according to andrew sobel, author of the exemplary “all for one: ten strategies for … continued
fujitsu takes the scansnap viral. fujitsu, already a leading brand among accounting firms with its scansnap scanners, appears to be rapidly shifting its advertising budget into alliances and social media. with alliances, it’s partnering with tax and accounting software publishers … continued
six hints for asking effective questions. the franklin covey coaching group, renowned for “seek first to understand, then to be understood” advice, says effective questioning is an essential skill in business development. “your goal is maximum, mutual understanding,” the company … continued
believe it or not, as “basic” as some client service procedures are to some, they are very unique to others.
that’s especially true with accountants who have been content for far too long to do business on the golf course or wait for the phone to ring with repeat or new business, according to scott cytron, who runs a marketing agency for accounting vendors.
let’s face facts, he says: in today’s business environment, those who wait for the phone to ring aren’t going to survive for the long haul.
according to scott, here are a few client retention strategies that should not be overlooked: read more →
accounting firms can no longer be content with doing business on the golf course. by hugh duffy in order to retain clients, recruit prospects and capture as many referrals as possible, firms must invest in a solid marketing system. easier … continued
we want to find out from you! attn: social media cpas, accountants, firms…. for a possible blog post: — why do you do social media? — how does it help business? — what are the risks? — why do firms … continued
charles h. green says: put your customers’ interests first and watch your sales increase. people want to buy from those they trust. the best way to be trusted by your customers is simply to be worthy of their trust. be … continued
accounting firms can get left behind of they just stand still. read more →
it’s the first step in developing a smart marketing budget. [youtube]8-di0jlyk5g[/youtube] randy johnston, executive vice president of the hutchinson, kan.-based network management group inc., says “think about your branding.” and it doesn’t need to be expensive. if you’re on facebook … continued
issue no. 1: get marketing again. [jwplayer mediaid=”51968″] randy johnston, executive vice president of the hutchinson, kan.-based network management group inc., places “marketing services” at the top of his list of issues for cpa firms, followed by client retention strategies … continued
as basic tax and accounting services become common and commoditized, firms need to start looking for new revenues and business models — starting with wealth management and business benchmarking.
here, a leading consultant to the profession, chris frederiksen, talks about his vision for the firm of the future.
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firms find powerful results from combining traditional networking with social media. tracey crevar warren writes in can facebook kill face-to-face networking?…
accountingweb editor gail perry shows how to use the networking site for business development. [youtube]dwzqxaie8j8[/youtube] recorded at the new york accounting technology show visit gail on linkedin here.