marketing

it’s not the product marketing they teach in college.

by bruce w. marcus
author of professional services marketing 3.0 

accountants have historically not been concerned with the market. they are concerned with being good accountants, and meeting their own personal needs for professionalism. they are concerned with merely getting clients. that was sufficient pre-bates, but not now, because it’s not a competitive approach in a seriously competitive environment. read more →

it’s competition, not technology, that’s driving change in the accounting profession. and it’s just as scary.

by bruce w. marcus
professional services marketing 3.0

there seems to be a general impression that the changes in accounting that created the modern firm resulted from the blast of technology that began to enter the professions in the early 1980s. not so. read more →

are you ready for the new age of professional services marketing 3.0?

by bruce w. marcus
professional services marketing 3.0

professional services marketing 3.0? this from someone who has written, spoken, railed against jargon and gimmicks?

well, yes, because in this rapidly changing economic environment, intensely competitive landscape, and highly charged computer age, it’s the best way to define significant evolution from one distinct period to the next. but, that’s exactly what’s happened – and is happening – with cpa firms. and in management practices, business models, and structure as well. read more →