and five ways to put it to use in your practice.
by sandi smith leyva, cpa
accountant’s accelerator
when i first heard the term “consumption marketing” i quickly fell in love with the concept.
consumption marketing is continuing to market to clients even after they’ve signed to do business with you. it’s helping them to more fully “consume” your product or service.
consumption marketing is good for business because: read more →
and marketing drives client-centric practice, it’s ‘professional services marketing 3.0.’ by bruce w. marcus professional services marketing 3.0 today, we are entering a new phase of accounting marketing, in which marketing is not only integrated into the tax and accounting … continued
old-fashioned accounting marketing dies slowly in a painful journey to a new era. by bruce w. marcus professional services marketing 3.0 in the years following bates, accounting firms began a long and difficult process of learning how to market. accountants were … continued
and why it’s not product marketing. by bruce w. marcus professional services marketing 3.0 the adjectives and comparisons and superlatives so common in product marketing have no place in professional services marketing. the boast, even when there seems to be … continued
by hitendra patil
pransform
do you feel your social media efforts are not really profiting you the way you expected?
ask the question “what is the one most important thing in the internet world?” and the most common answer you will get is “relevancy.”
let’s take the example of what you are doing right now. you are on the 卡塔尔世界杯常规比赛时间 website because you have come to trust that it really gives you relevant actionable intelligence — so you revisit many times to benefit from the fresh insights relevant to you and your profession. read more →