small biz turns to web for new growth
“online presence” tops business strategies for this year. interestingly, a list of cpa firms’ plans wouldn’t look much different. see accounting firms dive into digital marketing.
marketing
six tips to improve your email marketing
with email marketing emerging as the weapon of choice for business-hungry accounting firms, we figured some firms could use a few pointers e-mail marketing giant mailermailer’s latest e-mail marketing metrics report reveals the six key factors that determine whether or … continued
why no one listens to you
studies show 97% of what we communicate by phone is by vocal tone. that means only 3% of your message is understood from the actual words. voice coach karen lyu suggests: imagine you’re at a meeting, and you hear someone … continued
how to close a sale: the four corners
they don’t teach sales in accounting school. but every practicing accountant should know the four basic closing techniques. you’re probably doing some or all of them already. but it’s handy to keep them in mind, nevertheless. they are the basic … continued
three secrets to easy billings
test your firm’s business savvy. accountants know that winning additional work from current clients is a whole lot easier than finding brand new clients. but too many firms fail to seize the opportunities. why? simple:
are you already missing the next generation of clients?
sure, the current generation of accounting firm owners faces a crisis in finding the people for succession. but that issue pales in comparison to the problem we have today, right now, with the gap between the generations seen in clients … continued
new survey results: accounting firms dive into digital marketing
networking moves to social media. empowered by technology and concerned about costs, tax and accounting firms are rushing into digital marketing in unprecedented numbers, according to a new 卡塔尔世界杯常规比赛时间 survey. the “卡塔尔世界杯常规比赛时间 marketing and business development trends survey” … continued
80 ways for accountants to use twitter
answering the question: “what can twitter do for you?” lisa barone at outspoken media, inc. says small businesses like accounting firms can use twitter as a way “to find new leads, build relationships, and as an overall way to cost … continued
social media: ask the right question
if you ignore it, will it go away? the answer, of course, is an emphatic “no!” but that’s the wrong question. “the right question is, how can we harness the power of these new, mostly free tools to help us … continued
social media spending surges at consulting firms
thought leadership marketing moves to social vehicles. consulting firms are ramping up spending on social media to drive thought-leadership marketing strategies, according to a research report by the bloom group, blisspr and the association of management consulting firms, which carries … continued
is social media a fad? [video]
you decide: [youtube]wkq9hvy4nms[/youtube] with half the world’s population under 30 years old, 96% have joined a social network with 200 million new users a year, facebook would be the world’s third largest nation, after china and india. and bigger than … continued
schneider downs launches new print ads
who knew the firm provided those services, too? pittsburgh-based schneider downs is running a new print ad campaign, created, according to marketing director sean p. smith, “to provide a solutions-oriented focus on our five primary practice areas.” he explains: our … continued
live survey results: accounting firms battle for clients
staff recruiting trails far behind in marketing objectives. with the shift in the business and economic landscape over the last three years, it’s no wonder that accounting firms are fighting hard to find and keep clients. “adding new clients” and … continued