think virtual networking. by lisa tierney tierney coaching & consulting establishing a presence on facebook, twitter, and linkedin is more about social marketing than sales. if you have a business, you should have a facebook page. you should be linkedin. … continued
how to seize bigger opportunities by understanding and addressing a client’s real business issues and life goals.
by rick telberg
in a market filled with accountants competing for clients and for work, how can you stand out?
technical expertise will only take you so far. and sometimes it can even steer you wrong. at least that’s the contention of leslie shiner of mill valley, calif-based the shiner group, a leading small business accounting software consultancy.
with technical expertise, she warns, “if the only thing you have is a hammer, then everything looks like a nail.”
ask for it. by suzanne lowe expertise marketing llc at your next performance review, tell your boss you want to stretch yourself and the firm to improve in marketing and selling effectiveness. 1. diagnose your firm’s barriers to marketing and … continued
kirkland albrecht & fredrickson battles a bruising recession. by rick telberg by the time you read this, ken kirkland will be packing for a trip to the india beach resort of thiruvananthapuram as the newly named international chairman of the … continued
re-learning the basics of biz dev.
in today’s uncertain economy, it seems that cpa firms must be especially agile and adaptable to survive. they must be real “learning organizations.” but what are the characteristics of an agile, adaptable, quick-learning cpa firm? and how do you get that way?
we’ve been asking experts throughout the profession, and here’s one answer.
bob lewis
visionary marketing / pmb helin donovan
here’s what i see as a their path to a “learning organization” that is occurring in many firms today.
one of the main problems cpa firms are encountering is revenue reductions. factoring out mergers or acquisitions from the calculations, a large number of firms are flat or have experienced negative growth for the first time in a long time, if not ever.
challenging the new normal for selling high-value services. by rick telberg it won’t come as a surprise to finance executives, but it may be news to some accounting firms: the new normal for the post-crash economy is changing the rules … continued
it’s actually much easier to talk about a niche practice than a jack-of-all-trades accounting firm. by hugh duffy build your firm there are many opinions on whether accounting firms should offer services to specific vertical industries and unique audiences. some … continued
leading the next generation of change. the cpa technology advisor’s “40 under 40” program recognizes professionals who are actively engaged in “making tax and accounting practices stronger and better prepared for changes to come.” meet the class of 2010:
and how you can avoid the pitfalls. by rick telberg as state and federal governments struggle against an ailing economy, many accountants are bracing for a new surge of work from new tax and regulatory changes. but all that new … continued
what you need to know to get started today. a record number of accounting firm professionals joined last week’s webinar on client service, satisfaction and retention, produced by the seven keys to successful cpa firm management. co-presenter jean caragher of … continued
social media’s not for you. or is it? by janet kyle altman “why is your cpa firm on facebook?” i get asked all the time. “why would a cpa firm be twittering, or blogging, or posting videos on youtube?” this … continued
how to get a job: 73% use linkedin. nearly three-quarters, or 72%, of finance and accounting professionals have a social media account and use it primarily to connect with friends and family via facebook, according to the a new mergis … continued
capstone marketing, a leading marketing consulting firm for cpa firms, is launching a series of webinars on sales techniques for accounting firms. “cpas are looking for new business and the competition is fierce,” says jean caragher, president of capstone marketing, … continued