…and spell success. by bruce w. marcus professional services marketing 3.0 typical proponents of professional services marketing 3.0 are accountants who have learned to think and act like marketers, accountants who have developed new kinds of accounting firms, and new … continued
by sandi smith leyva, cpa
author of “10 keys to doubling your revenues“
you might be happy to hear me say all the things a brand new business does not need when they first start out:
so what is necessary? let’s take a look at the big picture first, then we can see what’s needed at each level of business maturity. read more →
what accountants are learning about marketing. by bruce w. marcus professional services marketing 3.0 today’s accountants understand that, unlike most other occupations, they must be active participants in the marketing process, at least as suppliers of grist for the marketing … continued
by jean caragher capstone maketing networking continues to be the most effective way for cpas to generate new business. yet, networking remains a marketing activity that many cpas consider uncomfortable and intimidating. how can you resolve the risk and reward … continued
cpas slow to adopt marketing automation.
too many firms are failing to leverage their websites to capture leads, and the state of the art of using marketing technology to automate the lead nurturing process is in its infancy, according to the author of a new study of 150 cpa firms.
[pro members get the full report]