by bruce w. marcus professional services marketing 3.0 outstanding examples of the new kind of law firms and accounting firms arising with professional services marketing 3.0 share a drive to remake their business models to better and more economically serve clients. … continued
how to start planning a business-building machine.
by sandi smith leyva
author of “10 keys to doubling your revenues“
most accountants want a website that will bring them leads. many accountants have been very disappointed in past attempts to get this marketing channel working for them, and i’d like to give you some ideas why that might have happened.
the good news
the good news is that you can, indeed, get business from your accounting website. as a matter of fact, you can get big business. every week, clients tell us that they had someone fill out the contact form, call or email, or sign up for their newsletter. some leads have been really big, too: mid-market, franchises, multiple locations and many more. read more →
join the survey, get the results.
by rick telberg
卡塔尔世界杯常规比赛时间
it’s too early to draw a final conclusion, but the early returns from the annual 卡塔尔世界杯常规比赛时间 marketing and business development survey are startling and may represent a dramatic trend reversal.
after three years of intensifying marketing activity — with 33% of firms last year saying they were increasing their business development efforts “significantly” — today only 19% of accountants tell us they are planning to “significantly” expand their programs. read more →
it’s easier and more fun than it looks.
by marc rosenberg
it’s common for cpas to be uncomfortable with practice development. but it’s critical to the success of the firm. everyone doesn’t need to be a rainmaker. here are 18 ways that shy, introverted people can help their firms grow: read more →
six easy ways to follow up. by jean caragher capstone marketing building relationships takes time. real networking begins after the first meeting. remember, networking is not selling. it is about building relationships and helping others. when you meet someone whom you … continued