marketing

marketing wars to escalate in 2014

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the bigger they are, the harder they’ll fight for new business.

by rick telberg
卡塔尔世界杯常规比赛时间

if you thought it’s been tough in 2013 to find and keep new clients, you won’t like 2014 any better. firms of all sizes are planning to escalate their sales and marketing programs in the coming year, according to an exclusive new 卡塔尔世界杯常规比赛时间 survey.

join the survey; get the results.

the number of tax and accounting firms battling hard for new business will rise to about 73% in 2014, up from 65% in 2013, according to the 卡塔尔世界杯常规比赛时间 survey of more than 670 practitioners nationwide. read more →

what, exactly, is “change?”

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by bruce w. marcus professional services marketing 3.0 for all the talk about change, and all the writing and talking and handwringing about change, it becomes clear that too many professionals see change as an event, finite, an end in … continued

expand your vision and expand your business

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make the leap from accountant to consultant.

by gale crosley
crosley co.

admit it. you’re good at what you do. your clients trust your proven ability to help improve their businesses. perhaps it’s time to take the step of enlarging your vision of yourself from accountant to consultant.

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accounting firms will never be the same

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by bruce w. marcus professional services marketing 3.0 it’s not difficult to understand in this economic environment why the word change looms so large in the accounting profession’s dialogue.