by bruce w. marcus the fact remains we know far less than we should about why, when or how people choose to do business with an accounting firm – or with one firm over another. but, in light of what … continued
by bruce w. marcus professional services marketing 3.0 learn to question everything you do. ask yourself the question, “this is the way i did it yesterday. is it the best way to do it today?” you’ll be amazed at the … continued
by bruce w. marcus professional services marketing 3.0 i’m puzzled by the accounting firm that continues to function today as it did many decades ago – in so many areas, as if the world continues to be as it was … continued
it’s always a good time to look back and identify the improvements to be made in the year ahead. here are six questions that will get you thinking – and change the way you see your cpa firm’s marketing program.
by bruce w. marcus professional services marketing 3.0 if you ask me where i live, i tell you that i live on the corner of x and y streets. it was there yesterday, it’s there today and will be there … continued