marketing

six ways to give yourself a raise

by

sandi smith, the accountant's acclerator
sandi smith, the accountant’s acclerator

start by knowing your “opportunity number.”

by sandi smith, cpa
the accountant’s accelerator,
a 卡塔尔世界杯常规比赛时间 affiliate

when i worked in the corporate world, it was always great to get a raise.  now that i am an entrepreneur, raises are replaced by increases in revenue and profits.  more revenue and profits are nice, as long as we’re not working correspondingly more hours.  so how can we give ourselves a true raise: work the same amount of hours or less and make more?  here are a few strategies for your consideration:

1. take on more profitable work by knowing your opportunity number. 

read more →

kyle’s big debut

by

[jwplayer mediaid=”17568″]

michael bowlan, marketing director at brown smith wallace cpas in st. louis, is launching a new video blog featuring the deadpan delivery of one of the firm’s more distinctive personalities, kyle dodwell, a staff cpa in the firm’s insurance practice.

the purpose: “to stand out and get people to our quite good serious content on our website,” he says.

read more →

how listening to clients can shape success

by

…and change how firms work. by bruce w. marcus professional services marketing 3.0 typical proponents of professional services marketing 3.0 are lawyers and accountants who have learned to think and act like marketers, lawyers and accountants who have developed new … continued

the 2012 marketing plans of the best firms

by

high-performing firms look to leap ahead of low-performers with a few key strategies.

marketing plan intentions, firms of 100 persons or more, comparing high- and low-performers

by rick telberg

a new study by 卡塔尔世界杯常规比赛时间 shows that high-performing firms and low-performing firms are following markedly divergent marketing and practice development strategies as they battle through a sluggish economy.

click here to get the full report

the complete 179-page study, “marketing and business development strategies at accounting firms – 2012 survey report, with commentary and analysis,” is available for purchase by 卡塔尔世界杯常规比赛时间 parent bay street group llc. the study shows trends within the profession, but also distinguishes between high-performing firms and low-performing firms, based on time-tested proprietary 卡塔尔世界杯常规比赛时间 criteria. in this study, high performing firms are far more likely than low performing firms to enjoy marketing successes. the data for this report was gathered over the course of more than two years and includes the responses of about 588 practitioners. the margin of error is plus or minus about 3 percentage points at a 90% confidence level. click here to learn more.

read more →

got leads? get real. learn how to qualify big opportunities

by

four strategies for focussing on the win.

by gale crosley
crosley + company

eighty percent of lost opportunities are due to poorly qualifying a lead. countless hours and effort are wasted on prospects with odds to win near zero. firms with a thin pipeline pursue any potential buyer who has a pulse and fogs a mirror. in order to stop this insanity, discipline is necessary in lead qualification.

click here for more from cpa firm growth consultant gale crosley. or buy her book.

read more →

5 ways to strengthen your email marketing

by

becky livingston
becky livingston

and how to prove they work.

by becky livingston
royal apple marketing

it’s a new day and you’re starting your marketing strategy with a welcome message to new clients. you want to engage them from the start, yet, know they might not remember how you got their name in the first place.

click here to see more from becky livingston on 卡塔尔世界杯常规比赛时间.

to help get you started, here are a few staples to include in your welcome message: read more →

what accountants are learning about marketing

by

ultimately, professional services marketing 3.0 is a new kind of partnership.

bruce w. marcus

by bruce w. marcus
professional services marketing 3.0

today’s accountants understand that, unlike most other occupations, they must be active participants in the marketing process, at least as suppliers of grist for the marketing mills, and certainly as part of the ultimate selling process.

what’s more significant is that they begin to see the professionalism in marketing, and particularly the selling aspect of it.

read more →

two smart ways to keep the marketing engine running during tax season

by

two days of smart marketing that can actually benefit your practice for the rest of the year.

by completing just two marketing tactics in january, you will be able to “touch” clients, prospective clients and referral sources throughout busy season even if your schedule doesn’t permit face-to-face communication.  you will have been “seen and heard.”

marketing consultant debbie andrews at marketri, a philadelphia-area marketing agency, says:

1. youtube video series: film 6-10 short video clips that contain (1) planning advice and /or (2) tax news / law changes.  these videos should be no more than 60-90 seconds in length.  when developing the material for your shoot, think about the many questions that you were asked by clients throughout the year.

read more →

ed guttenplan, w&g: every staffer gets a coach

by

strategy 2012: management development.

what are your critical challenges for 2012, and what can do you about them? a number of the profession’s leading lights have been sharing their thoughts with accounting today. here’s one:

ed guttenplan
wilkin & guttenplan

we see the top challenges as being leadership development and building your “bench,” and practice growth profitability. also, remaining efficient in light of new standards and, of course, preparing for the future.

read more →

six strategies to stop losing business to competitors

by

stop being a “best-kept” secret to prospects.

sandi smith leyva, accountant’s accelerator

by sandi smith leyva
the accountant’s accelerator

it’s rare that i lose business to competitors, and it’s also not an accident. if you are losing business to your competitors, here are some strategies you can use to “become a category of one,” as they say in marketing.

1. build your brand. in accounting, professional services, and coaching, our brand is our name. we can build it up by building our reputation for delivering results to clients and becoming a thought leader in the profession. do this a number of ways: write articles, make speeches, offer teleseminars, post your testimonials and case studies, get interviewed by the press, serve on a committee or board of directors, and become a well-respected business leader in your community, to name a few. when you build your brand, people will come asking for you by name and won’t consider others.

read more →