everything changes all the time, but not always the way we expect. be prepared. by bruce w. marcus professional services marketing 3.0 if you ask me where i live, i tell you that i live on the corner of x … continued
accountants pinpoint winning strategies and bottom-line results. join the survey; get the topline results.
by rick telberg
new 卡塔尔世界杯常规比赛时间 research conducted for the seven keys to successful cpa firm management program isolates at least three defining characteristics of peak performing accounting firms.
the research results, to be unveiled in a two-hour workshop, show that so-called sevenkeys leaders are:
the new research findings also reveal the winning strategies and tactics deployed by the leading firms. at the top of the list for sevenkeys leaders: networking, social media and blogging, public speaking, and website upgrades. workshop attendees will get the full survey results, apply the new benchmarks to their own practices using self-assessment scoresheets, and use a specially designed workbook to lay out action plans.
overall, the data seem to show that firms are narrowing their marketing efforts while generally increasing overall activity. and many accountants have been happy to share some of their secrets with 卡塔尔世界杯常规比赛时间.
here are a few: read more →
a new study by an email marketing agency for accounting firms finds that “bi-weekly newsletter launches are the most common sending frequency.”
some 44% of accounting firms launch email maketing blasts to clients, prospects and referral sources about every two weeks.
get the instant download: click here for the complete report (19 pages, pdf)
start with a vision for the role your business plays in your life. by rick telberg it’s said that most small businesses don’t last five years. but kudos to them; at least they tried. what concerns me are the nine … continued
40% of small businesses shun accountants. the reason: they’d rather handle accounting on their own.
instead of working with an accountant as a full business partner, most small businesses only look to them for specific services and support, such as accounting, bookkeeping, and taxes.
someone you know is probably already doing it.
by becky livingston
royal apple marketing
with pinterest gaining so much momentum, it’s important to be prepared for the potential marketing opportunities in this space.
like other social media platforms, this one allows other people to “re-pin” and “like” your content, as well as to comment on your pins.
here are five ways you can leverage the power of pinterest—with over 11 million users—to help you with your marketing mix, including lead generation, sales, and branding: read more →
you may be thinking, “great! another social media platform to maintain.” 
by becky livingston
royal apple marketing
lately, there has been a lot of online buzz about pinterest, the online, social media platform where you post images and things of interest you find that others can view and “pin” if they like.
easy ways to connect with clients and find new ways to help.
by rick telberg
face it: clients don’t really care about taxes, accounting, auditing, financial reporting, comps, reviews, bank recs or all the other stock and trade you live by.
they do, however, expect you to care about that stuff – and to know it inside out. and you probably do. after all, that’s why they hired you – so they don’t need to worry about it. so what does every businessperson really want to talk about? that’s easy: making money. selling. closing on new business.
every businessperson cares about success. and, particularly if you’re working in your own practice, you can talk like a pro. you already know this old dictum from the late business guru ron zemke: you’d better be serving the customer or serving someone who is. so where do you start? glad you asked!
freed maxick, a top 100 firm based in competitive buffalo, n.y., has done a refresh on its marketing program after a disciplined study of its reputation in the marketplace.
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the rebranding roll-out video captures some of the themes that inform the advertising campaign. read more →
a law firm learns from a cpa and now teaches others.
by bruce w. marcus
professional services marketing 3.0
outstanding examples of the new kind of law firms and accounting firms arising with professional services marketing 3.0 are shepherd law group, valorem law group, exemplar law partners, seiler llp, and axiom legal.
related: click here for more about bruce w. marcus and “professional services marketing 3.0.”
they have in common a drive to remake the law and accounting firm business models to better and more economically serve clients. their focus is on putting the client, rather than the practice and the firm, at the core of their business model.
peter drucker’s wisdom for firms. by bruce w. marcus professional services marketing 3.0 at a verasage conference not too long ago ron baker addressed the question of why no top 100 firms have switched to value billing. but the answer … continued
the secret strategies of high-performing 11-50-person firms. by rick telberg while increasing revenue and profitability are important to cpa firms sized at 11-50 persons, the paramount concern for the best, highest-achieving “ensemble” firms is gaining new and replacing lost clients. … continued
the strategic method of growing your firm.
by gale cosley
crosley+company
when it comes to business building in cpa firms, most partners are too comfortable with random acts of networking.
traditional banker breakfasts, lawyer lunches and chamber cocktails might have been good enough when the economy was soaring, but not anymore.