marketing

how to leverage your most valuable asset

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accountants are just beginning to understand the untapped opportunities in their clients and referral sources.

by sandi smith leyva
author, “10 keys to doubling your revenues”

one of the most valuable assets i have is my list of clients.  i wouldn’t be in business if it weren’t for my clients, and i am grateful for each of you every day.

keeping a formal list of clients and subscribers in a list management system is often overlooked and frequently underutilized, especially in our industry.  there are a couple of reasons for this.  one is that some accountants are just beginning to understand the five big revenue-building reasons to understand the power of email marketing.

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when a happy client isn’t enough

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4 essential habits for building client trust. by bruce w. marcus in the firm with a strong marketing culture, getting the client is only half the battle. the other half is keeping the client. it’s done with more than just … continued

four must-do’s for outstanding client retention

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what to do when every client is in play. by bruce w. marcus independent studies, including those from 卡塔尔世界杯常规比赛时间, show that a large percentage of accounting clients are dissatisfied with the levels of service from their accountants. good work … continued

building a culture of growth and aspiration

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seven simple skills every professional can develop. six powerful reasons practice groups, not lone rangers, win the long game. by bruce w. marcus building a culture of growth and aspiration (pardon the word “marketing”) is a process that requires four … continued