marketing

the top 12 business card blunders accountants make

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how many of these common errors or omissions can you find on your business card?

by sandi smith, cpa

the lowly business card: we don’t give it a second thought before we get the thing printed up, and we just do what everyone else does.

many people, new in business, get the business cards printed before they’re really ready to, which causes many of the mistakes i list below. experienced or new, you’re missing huge opportunities to let your business card take some of the work off your shoulders. we may take it for granted, but i feel that your business card is one of your most important pieces of marketing collateral, and the most under-utilized.

sandi smith
sandi smith

more from sandi smith at 卡塔尔世界杯常规比赛时间: seven tips to keep the clients you have • how to attract clients like a magnet • eleven easy ways to deliver more value to clients • five things accountants take for granted that costs them revenue• what’s in your new client funnel? • what’s in your welcome kit for new prospects? • five fun and easy ways to wow your clients • six ways to give yourself a raise • strategies to stop losing business to competitors

here are my suggestions for how to get your business card working as hard as you do. if you want to play along, pull out your business card, and see if your card is guilty of any of these first four no-no’s. read more →

the ten most common mistakes on accounting firm websites

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you only have eight seconds to make a first impression. don’t waste it.

by sandi smith, cpa

you can indeed get more business, more clients, and more profits from your web site. but not if you make these common mistakes!

sandi smith

more from sandi smith at 卡塔尔世界杯常规比赛时间:   why 9% of firms flourish even in bad times   •   ‘there is no such thing as a time problem’   •   15 off-the-hook ideas for accountants to dream big   •    seven tips to keep the clients you have • how to attract clients like a magnet • eleven easy ways to deliver more value to clients • five things accountants take for granted that costs them revenue• what’s in your new client funnel? • what’s in your welcome kit for new prospects?
• five fun and easy ways to wow your clients • six ways to give yourself a raise • strategies to stop losing business to competitors  • five tips to manage your ‘overwhelm’ level • easy ideas for a quick business boost • four new mega-trend marketing strategies • how to stop leaving money on the table

whether creating a new site or updating your existing site, here are some common pitfalls to avoid. read more →

25 ways to grow your practice

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in a tough economy, many firms go back to basics to find success.

here’s a list of 25 ideas for growing your practice from management consultant august aquila.

how many are you currently doing?

  1. start with current clients. look at clients that are only using one of your services. for example, a high income individual tax return client who is not using your wealth management services, an audit client that is using any of your consulting services. a client relationship services call is certainly due.
  2. compile a list of clients by sic codes and niches (e.g. not-for-profits, construction, manufacturing, professional services firms, etc.) read more →

15 off-the-hook ideas for accountants to dream big

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start your business ‘bucket list’ today.

by sandi smith, cpa
卡塔尔世界杯常规比赛时间 / accountant’s accelerator

do you have a business bucket list?

did you see the movie “the bucket list?” morgan freeman and jack nicholson played men who didn’t have too long to live. they each wrote up a bucket list, a list of things they wanted to do or accomplish before they kicked the bucket (as we say in the south).

why not apply the concept to your business? you can do this whether you have your own business or a job, although you have a bit more control when you’re the boss. what do you want to do before you retire or sell your business?

sandi smith

more from sandi smith at 卡塔尔世界杯常规比赛时间:  3 money leaks that may need plugging in your business  •  seven tips to keep the clients you have  • how to attract clients like a magnet  • eleven easy ways to deliver more value to clients • five things accountants take for granted that costs them revenue  • what’s in your new client funnel?  • what’s in your welcome kit for new prospects? • five fun and easy ways to wow your clients  • six ways to give yourself a raise  • strategies to stop losing business to competitors  • five tips to manage your ‘overwhelm’ level  • easy ideas for a quick business boost  • four new mega-trend marketing strategies  • how to stop leaving money on the table

here are some ideas: read more →

six metrics for marketing roi

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what you should expect from an effective marketing campaign. by bruce w. marcus professional services marketing 3.0 tactics are the most difficult part of a professional firm marketing program, because so much of what must be done depends upon the … continued