talking to prospects when prospects can talk back. by bruce w. marcus professional services marketing 3.0 there are four things to know about what we now call the social media. first, it’s media – a means of communication, a medium, … continued
by august aquila
author of “leadership at its strongest”
and “how to engage partners in the firm’s future“
research shows that managing partners and marketing directors are still facing some major challenges when it comes to getting their firms to implement change. why?
here are four key issues firm leaders today face.
1. getting partners to buy in.
2. creating a firm vision that gets all partners on the same page.
3. helping develop a culture of accountability.
4. being asked to accomplish too many goals.
when the managing partner and the chief marketing officer work together they have a better chance of being successful in these areas. you may ask what do these four factors have to do with the marketing director? and i would answer – everything.
overcoming these four issues will make the firm more competitive, efficient and profitable. here’s how the best managing partners work with their marketing directors: read more →
how to get more for your buck while controlling costs. by jean caragher rarely have two forces collided in the accounting business with more force than the way new business development is crashing into cost-control. but you can, indeed, have … continued
never mind who — why? by bruce w. marcus professional services marketing 3.0 ok, somebody talked to the press, and leaked information that shouldn’t have been leaked. that’s three problems, not one. primary, of course, is how do we control … continued
start with a clean spreadsheet.
by sandi smith, cpa
accountant’s accelerator
there are dozens (and maybe hundreds) of ways your practice can leak money. here are three ideas that are fairly simple to implement and may be some great goals for you to consider.
more for soloists and small firms: new client opportunities with mobile apps / six questions to launch your strategy sessions / what most accountants miss in the five simple steps to get more clients / 10 ways to add a “money maker” hour to your day / 11 sources of wealth we can celebrate / nine value-adds to command a higher fee / how to design your business around your strengths / how to make it easy for clients to hire you / 12 fast, low-cost tips for a stress-less practice
the post of marketing director is fast evolving in the accounting business. it is becoming more essential and more professionalized. but few firms have experience in marketing and so find it challenging to determine exactly what they need and want – and what to expect. here marc rosenberg, cpa, author of “cpa firm management and governance,” provides a checklist of the duties that the best firms in the business routinely consider. read more →
by bruce w. marcus professional services marketing 3.0 to understand its effectiveness, it’s equally important to know what advertising, including web sites and social media, can’t do. five quick examples: unlike product advertising, professional service advertising, in most cases, can’t … continued
and why it will cost you.
by sandi smith leyva, cpa
accountant’s accelerator
there are five simple steps to getting more clients. but, guess what, most accountants make a big mistake along the way.
first, here are the five steps to get more clients: read more →
and why it sometimes doesn’t. with: five generic reasons to advertise the 15 basics of accounting advertising the 18 benefits advertising can provide an accounting firm by bruce w. marcus professional services marketing 3.0 advertising in cpa firms services has … continued
[click to play] read more →
simple easy activities to boost your business.
by sandi smith, cpa
accountant’s accelerator
every working day, we’re all slammed with hundreds of things to do. we might need to occasionally slow down and ask ourselves whether we are working on the most profitable things we could for our business. are we constantly fighting fires, dealing with urgent but not important client matters and neglecting the things that could grow our business?
here’s how to move off this treadmill to create a “money maker hour” in your business: read more →
a real-world approach for the smaller firm. by bruce w. marcus professional services marketing 3.0 there is much ado, these days, about niche marketing and target marketing and using mailing lists and knowledge management. how does it all come together … continued
standing out among the crowd of other cpa firms isn’t easy. but it may be necessary for long-lived success.
in this article, august j. aquila, author of “leadership at its strongest,” provides seven tactics used by high-performing firms to beat the competition.