by sandi smith leyva, cpa
accountant’s accelerator
if you already know about lead generating websites and “brochure” sites, then you also need to know about a site with an interactive community. some accountants do not need a site like this; however, it is definitely beneficial for those accountants and accounting firms that want to make a mark in their community, industry or specialty area. read more →
by bruce w. marcus professional services marketing 3.0 outstanding examples of the new kind of law firms and accounting firms arising with professional services marketing 3.0 share a drive to remake their business models to better and more economically serve clients. … continued
how to start planning a business-building machine.
by sandi smith leyva
author of “10 keys to doubling your revenues“
most accountants want a website that will bring them leads. many accountants have been very disappointed in past attempts to get this marketing channel working for them, and i’d like to give you some ideas why that might have happened.
the good news
the good news is that you can, indeed, get business from your accounting website. as a matter of fact, you can get big business. every week, clients tell us that they had someone fill out the contact form, call or email, or sign up for their newsletter. some leads have been really big, too: mid-market, franchises, multiple locations and many more. read more →
join the survey, get the results.
by rick telberg
卡塔尔世界杯常规比赛时间
it’s too early to draw a final conclusion, but the early returns from the annual 卡塔尔世界杯常规比赛时间 marketing and business development survey are startling and may represent a dramatic trend reversal.
after three years of intensifying marketing activity — with 33% of firms last year saying they were increasing their business development efforts “significantly” — today only 19% of accountants tell us they are planning to “significantly” expand their programs. read more →
it’s easier and more fun than it looks.
by marc rosenberg
it’s common for cpas to be uncomfortable with practice development. but it’s critical to the success of the firm. everyone doesn’t need to be a rainmaker. here are 18 ways that shy, introverted people can help their firms grow: read more →
six easy ways to follow up. by jean caragher capstone marketing building relationships takes time. real networking begins after the first meeting. remember, networking is not selling. it is about building relationships and helping others. when you meet someone whom you … continued
…and spell success. by bruce w. marcus professional services marketing 3.0 typical proponents of professional services marketing 3.0 are accountants who have learned to think and act like marketers, accountants who have developed new kinds of accounting firms, and new … continued
by sandi smith leyva, cpa
author of “10 keys to doubling your revenues“
you might be happy to hear me say all the things a brand new business does not need when they first start out:
so what is necessary? let’s take a look at the big picture first, then we can see what’s needed at each level of business maturity. read more →
what accountants are learning about marketing. by bruce w. marcus professional services marketing 3.0 today’s accountants understand that, unlike most other occupations, they must be active participants in the marketing process, at least as suppliers of grist for the marketing … continued
by jean caragher capstone maketing networking continues to be the most effective way for cpas to generate new business. yet, networking remains a marketing activity that many cpas consider uncomfortable and intimidating. how can you resolve the risk and reward … continued
cpas slow to adopt marketing automation.
too many firms are failing to leverage their websites to capture leads, and the state of the art of using marketing technology to automate the lead nurturing process is in its infancy, according to the author of a new study of 150 cpa firms.
[pro members get the full report]
and five ways to put it to use in your practice.
by sandi smith leyva, cpa
accountant’s accelerator
when i first heard the term “consumption marketing” i quickly fell in love with the concept.
consumption marketing is continuing to market to clients even after they’ve signed to do business with you. it’s helping them to more fully “consume” your product or service.
consumption marketing is good for business because: read more →
and marketing drives client-centric practice, it’s ‘professional services marketing 3.0.’ by bruce w. marcus professional services marketing 3.0 today, we are entering a new phase of accounting marketing, in which marketing is not only integrated into the tax and accounting … continued