5 radical ways to be social and strategic

plus specific tips for each one. you know we wouldn’t leave you hanging.

man's hand writing social media strategies on a whiteboard

by jody padar
the radical cpa

so you want to get on social media? good! define your strategy. when i started using social, i was having fun and didn’t have a strategy, except to see what was happening — and it evolved. jump in, get started and you’ll formulate a game plan naturally.

jody padar, the radical cpa
jody padar, the radical cpa; learn more

more on radicalism: how social media transforms firms to their core | 10 radical steps into the cloud | six competitive advantages for the radical cpa | radical customers are on their way | the market is moving toward the radicals | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical is all about your customer | why start being radical now? | going radical: the 4 tenets of a ‘new firm’ | why should cpas be radical? | the roots of ‘radical’ cpas | the first 3 questions i should have asked before starting my own practice

here’s some help in five phases: read more →

use others to promote your protégée

businesswoman presenting chart to colleagues9 ways to help her be more visible and get better assignments.

by ida o. abbott
sponsoring women: what men need to know

promoting your protégée to others is an important part of sponsorship.

learn more
learn more

more on sponsoring women for leadership: 8 ways sponsors can highlight opportunities | 17 ways sponsors can help protégées what sponsors need from protégées | 3 ways to derail sponsorships | keep close relationships from getting too close | 4 ways sponsors can help women seek power | judged on performance, not potential? must be a woman | why women are overlooked (and how to fix it) | 3 ways men are favored in the workplace | women need promotions, not just advice | 4 ways women leaders improve firms | cpa firms must ‘man up’ and get women on board

here are nine concrete steps: read more →

how i got started being social

young businesswoman and social network over white backgroundplus how and why to measure.

by jody padar
the radical cpa

when i began dabbling with twitter six years ago, and facebook, seven years ago, it was more out of personal interest. i found twitter to be a fantastic place to learn. i became an active listener and then engaged, putting out information i thought people would benefit from.

jody padar, the radical cpa
jody padar, the radical cpa; learn more

more on radicalism: how social media transforms firms to their core | 10 radical steps into the cloud | six competitive advantages for the radical cpa | radical tenet #1: embrace the cloud | radical customers are on their way | the market is moving toward the radicals | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical is all about your customer | being radical starts with being the change | why start being radical now? | going radical: the 4 tenets of a ‘new firm’

read more →

8 ways sponsors can highlight opportunities

businesswoman at crossroads, facing two pathshelp your protégée showcase her strengths, but leave the final career decisions up to her.

by ida o. abbott
sponsoring women: what men need to know

once you have identified a woman to sponsor and determined that you click, you may be wondering how to get started.

learn more
learn more

more on sponsoring women for leadership: 17 ways sponsors can help protégées | 3 ways to open a sponsorship conversation | what sponsors need from protégées | 3 ways to derail sponsorships | 4 reasons women hold themselves back | 4 ways sponsors can help women seek power | bias about women with families lingers | gender bias still a problem | why women are overlooked (and how to fix it) | 3 ways men are favored in the workplace | women need promotions, not just advice | mentor or sponsor? how to distinguish roles | 4 ways women leaders improve firms | cpa firms must ‘man up’ and get women on board

here are some concrete steps to take:
read more →

how social media transforms firms to their core

what’s all this tweeting and liking about? by jody padar the radical cpa now it’s time to understand the social media business approach, how twitter, facebook and linkedin can help your business. first of all, stop calling it social media! … continued