innovation

a radical close look at value pricing

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pen ready to fill in blank timesheetbonus checklists: 5 reasons not to manage employees by timesheet and 4 factors of fixed pricing.

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pricing strategies and billing rates

by jody padar
the radical cpa

ron baker and ed kless of the verasage institute are the hands-down experts on value pricing. they do a phenomenal job of explaining how it works and why you shouldn’t track time. i’ve done it for the last eight years and i absolutely love it. i would never go back to time and billing. my quality of life has changed dramatically because of it. what it’s done for the culture of my firm can’t be measured. it’s an intangible. i started doing it because i figured out that there had to be a better way to sell my services. i didn’t want to sell myself by the hour and i found out that it worked without reading all the economic theories. so i continued.

more on radicalism: get radical about pricing | make radical connections | let’s get radical about content | each social channel has a language | get ready for radical transparency | 5 radical ways to be social and strategic | how i got started being social | how social media transforms firms to their core | six competitive advantages for the radical cpa | radical tenet #1: embrace the cloud | radical customers are on their way | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical starts with being the change | why start being radical now? | going radical: the 4 tenets of a ‘new firm’ | the roots of ‘radical’ cpas | the first 3 questions i should have asked before starting my own practice

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the technology is only getting faster and better. eight years ago my payroll only took two minutes using paycycle. i had to ask myself: how could i make money on it? i believe that the pricing model finally is going to change. ron baker was the early adopter and started this 20 years ago. i believe the technology has now caught up. if firms don’t change our pricing model, we’re either going to have 25,000 customers or we’re not going to make any money if we continue to charge by time.

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get radical about pricing

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two happy businessmen looking at digital tablet at desk in officeforget about measuring by time.

by jody padar
the radical cpa

“forget about pricing and think about what people buy.”

customers are not buying our time. they may be buying our expertise. but they’re really buying a solution to their problem. famed management consultant peter drucker says, “a customer never buys a product by definition, the customer buys a satisfac­tion. satisfaction of a want, he buys value.” he’s buying a good feeling.

more on radicalism: make radical connections | let’s get radical about content | each social channel has a language | get ready for radical transparency | 5 radical ways to be social and strategic | how social media transforms firms to their core | 10 radical steps into the cloud | six competitive advantages for the radical cpa | radical customers are on their way | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical is all about your customer | going radical: the 4 tenets of a ‘new firm’ | why should cpas be radical?

when lipstick leaves the manufacturer, it’s a solution. when it crosses the counter in a department store, it’s hope. from this perspective, how do we make our services into products or solutions? that’s essentially what you are doing with bundling and packages. you are productizing a service. read more →

make radical connections

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you don’t define your brand, your customers do. by jody padar the radical cpa social media is great for connecting with clients and prospects, but it also makes it easier to get published in the real media and that will … continued

let’s get radical about content

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content is king and context is queen.

by jody padar
the radical cpa

most professionals speak and/or tweet above their audience. they don’t realize whom they’re talking to.

more on radicalism: each social channel has a language | get ready for radical transparency | 5 radical ways to be social and strategic | how i got started being social | how social media transforms firms to their core | six competitive advantages for the radical cpa | radical customers are on their way | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical is all about your customer | being radical starts with being the change | the roots of ‘radical’ cpas | the first 3 questions i should have asked before starting my own practice

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

when you’re producing content, it has to be driven at the consumer level, not at the other professional level.

most cpas talk above their customers. some companies get it right. read more →

each social channel has a language

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young people holding social media logosbetter to pick one spot and be devoted to it than scattershot across three.

by jody padar
the radical cpa

each social media channel has its own language, culture and dialect. you need to make sure that your culture (aka your voice and how you post) matches the specific channel, otherwise it’s going to seem awkward. social media has to be understood and used properly and even though you’re going to be experimenting there are also some unwritten rules. make sure that you’re fol­lowing the basic rules of the social media channel you’re using.

more radical cpa: 5 radical ways to be social and strategic | how i got started being social | how social media transforms firms to their core | 10 radical steps into the cloud | the market is moving toward the radicals | 5 radical transparencies; are you ready? | 4 questions radical firms must face | being radical is all about your customer | why start being radical now? | why should cpas be radical? | the roots of ‘radical’ cpas | the first 3 questions i should have asked before starting my own practice

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

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