value + pricing = value pricing

//m.g005e.com/2020/08/26/value-pricing-value-pricing/
some 64% of cpas say one of the chief benefits of value pricing is “transparency.” (aicpa)

automation is a key part of the process.

by 卡塔尔世界杯常规比赛时间

matching pricing (what an accounting firm figures it can charge) with value (what a client things a service is worth) is always a challenge. a firm may think its capability in compliance is worth a lot, but if the client has nothing to comply with, it puts no value on compliance services.

more: opportunities in common and uncommon servicescloudy forecasts call for rainmaking
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so the question is: what does a given client or potential client value?
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judy trepeck on how to think beyond accounting, with steven sacks

clients need so much more than basic accounting & write-up.

^ click to play the video

with steven sacks
the new fundamentals

armed with the latest technologies, accountants can do more than ever – faster, better, and cheaper. but too many accountants are missing the biggest opportunity that technology creates, according to judy trepeck, long a leading figure in the profession.

more from steven sacks: bill reeb: new rules for the covid era | is your message open to interpretation? |  effective communications in the age of covid | why proper communication is critical | how to create effective internal communications | how to select your firm’s board | trust is a key organizational ingredient | real influence vs. immediate gratification | fake it ‘til you make it: an ultimate goal? | 4 ways to boost job satisfaction | have you gauged your staff’s enthusiasm? | why knowledge maintenance is key
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

in her conversation with steven sacks, trepeck, currently senior vice president for customized training at the michigan state cpa society,  outlines how cpas can go beyond basic accounting to provide more value-added services. it requires experience, talent, ambition, and, maybe most of all, intuition.


^ click to play the podcast

trepeck provides a framework for any accountant to add advisory services to their menu of offerings.

some of the key takeaways and the full transcript:

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covid impact: 17,500 tax & accounting jobs lost

tax and accounting headcount, year-to_year percentage change. july 2020
in the red: tax and accounting headcounts, year-to-year percentage change.

cutbacks fall hardest at payroll agencies.

by beth bellor

overall, the total number of employees in the tax and accounting sector is dropping again, but not nearly as dramatically as at payroll agencies.

more jobs & hiring trends: firms recall half of furloughed staffers  | covid kills 67,600 jobs in tax and accounting | pre-covid-19, accounting profession hits new highs | headcounts dip by 3,500 in tax & accounting | tax & accounting headcounts hit record high  | hiring growth rate shows signs of leveling off | what staffing shortage? | payroll agencies lead jobs growth in the tax & accounting industry  | hiring trends flash warning signs of slowdown in tax & accounting | hiring surge powered by growth in payroll agencies |

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the payroll segment lost almost 15 percent of its jobs in the latest data collected by 卡塔尔世界杯常规比赛时间 research. in some consolation, though, those who are left are seeing record new earnings.

in this report, 卡塔尔世界杯常规比赛时间 highlights:

  • current and long-term hiring trends in each of the bookkeeping, payroll, tax and cpa segments of the industry (all data seasonally adjusted)
  • average hourly wages for key segments
  • typical hours worked per week
  • trends concerning women in the accounting workforce

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firms recall half of furloughed staffers

total tax and accounting employees, in thousands, over the last 18 months. (卡塔尔世界杯常规比赛时间 research)

just in time to finish tax season.

by beth bellor

got whiplash? job sectors that saw figures plummet in last month’s report are seeing them climbing back, albeit not as quickly.

more: the mystery of 10 million missing tax returns | pro tax prep stalls to a crawl amid covid-extended season | planning for the coronavirus recession | the tax season 2020 dumpster fire | |  covid kills 67,600 jobs in tax and accounting  | pre-covid-19, accounting profession hits new highs

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the tax and accounting industry has quickly added back about half of the jobs lost in the covid-19 shutdown – just in time to finish the hyper-extended tax season, according to the latest 卡塔尔世界杯常规比赛时间 jobs report. but what happens next is anybody’s guess.

in this report, 卡塔尔世界杯常规比赛时间 analyzes:

  • current and long-term hiring trends in each of the bookkeeping, payroll, tax and cpa segments of the industry (all data seasonally adjusted)
  • average hourly wages for key segments
  • typical hours worked per week
  • trends concerning women in the accounting workforce

read more →

value pricing in uncharted waters

businessman sitting on scales with stack of coins in other trayand when hourly billing and fixed fees make more sense.

by ed mendlowitz
call me before you do anything: the art of accounting

equitable is not the same as equivalent.

more: testifying before congress | creative ways to retain staff | what cpas can learn from lawyers and doctors | my top 10(ish) regrets | social security is an asset class | what’s your negotiating style? | how to make your own opportunities
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i use the word “equitable” because i have charged three completely different fees for the same result. “equitable” refers to the value delivered and charged to the client. but it’s not “equivalent.” and the difference can determine your pricing strategies.

with many accountants now working in uncharted waters helping clients get through the covid-19 crisis, the pricing question is especially important.
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covid kills 67,600 jobs in tax and accounting

two years of steady gains wiped out in one month

profession loses four years of job growth in the first month of the coronavirus recession, reversing years of steady gains.

by beth bellor

crushed by the covid-19 pandemic, the tax and accounting profession has fallen below 1 million employees for the first time in two years – way below, and that may be just the tip of the iceberg, according to 卡塔尔世界杯常规比赛时间 research.

more on jobs and hiring trends:  planning for the coronavirus recession  |  pre-covid-19, accounting profession hits new highs  |  the fight for new tax clients  |  tax & accounting headcounts hit record high   |  hiring growth rate shows signs of leveling off   |  what staffing shortage?   |  payroll agencies lead jobs growth in the tax & accounting industry   |
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

in this report, 卡塔尔世界杯常规比赛时间 highlights:

  • current and long-term hiring trends in each of the bookkeeping, payroll, tax and cpa segments of the industry (all data seasonally adjusted)
  • average hourly wages for key segments
  • typical hours worked per week
  • trends concerning women in the accounting workforce

the data comes with a big asterisk.

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4 ways to bill clients

two businesswomen shaking hands in modern officeof course we have a preference.

by jody grunden

when i attend cpa conferences across the united states, i often hear from cpas: “i don’t want to bill for my time.”

so, how do you bill your clients?

more: 3 measures of the effectiveness of your team | transferring clients to a new employee | why process is key to remote work | innovate for the right reasons | creative perks for remote employees | 10 interview questions for unlocking true potential | toss the org chart for an accountability chart
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client billing can include hourly billing, but it can also include flat-fee, retainer-based and/or value-based billing. most people use one of these four methods. some use all of them or even a hybrid.
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quoting tax resolution fees

5 scenarios with fee quotation breakdowns.

by jassen bowman
tax resolution systems

one of the most common questions i get from practitioners adding tax resolution services to their service offerings has to do with fees. many practitioners see the benefit of offering flat-fee service options, while others choose to stick with their existing hourly fee model.

more on tax resolution: basics of tax season work flow | overcome objections in 7 steps | how to reactivate lost clients | don’t ignore your existing leads | some office nuts and bolts | the importance of goals and affirmations | market to your ideal clients
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these are some example of how i quote fees when running a high-volume tax resolution practice. these scenarios do not represent any one particular client i’ve had. rather, they each represent dozens of similar situations i’ve worked on. these scenarios are the norm if you’re focusing on 941 representation. for completeness, i’ve also added a 1040 scenario as an example.
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how to set a profitable price every time

the right clients will be willing to pay fair prices.

by gabrielle fontaine
addviserplus

whenever in negotiations with a potential client, do you know when to walk away, or do you feel forced to lower your price just to win the sale?

more on pricing:  4 ways to bill clients   |  timesheets: the nuclear option  |  joey havens on advanced pricingi lost a client to an accounting firm with cheaper feesaugust aquila: what marketers need to know about pricingvalue pricers ignore half the pricing puzzlewhere marketers fit in the pricing processthe value-pricing con job |  price it right: how to value accounting services

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especially when attempting to use flat-fee pricing, many accounting professionals get caught up in doing anything to win new clients. that’s a mistake.
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what’s your negotiating style?

businesspeople having a meeting over coffee sitting together at a table discussing a document, young man and two middle-aged women presentthe meeting is the goal.

by ed mendlowitz
call me before you do anything: the art of accounting

we all have our own styles. many have different styles for different things. over the years i’ve developed an individual style for negotiating on behalf of clients that i have been very successful with, which i am sharing with you now.

more: why tax time is the best time to get new business | problem clients | when pushing the pencil pays off | when to say no to pro bono work | i used to hate quickbooks
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when entering a negotiation, it is very important to have clients clearly articulate their thoughts about what they want. this takes time and patience, along with some prodding and challenging. but if it’s done right, clients will be clear about what they want.
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4 ways to bill clients

businessmen standing on dollar billwhat services do your clients value the most?

by jody grunden

when i attend cpa conferences across the united states, i often hear from cpas: “i don’t want to bill for my time.”

so, how do you bill your clients?

more: 3 ways to keep client files safe from security threats | how ‘tech stacks’ can help you standardize | automation and the future of accounting | the rise of the virtual cfo | ready to be a virtual cfo? | the only three metrics you need to measure staffers
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

client billing can include hourly billing, but it can also include flat-fee, retainer-based and/or value-based billing. most people use one of these four methods. some use all of them or even a hybrid.

let’s take a closer look at each of them:
read more →

timesheets: the nuclear option

lamentations on the billable hour: jamey johnson’s “the dollar.”

nuke ’em: kill timesheets before they kill the profession.

by ed kless

the litany of “challenges for the profession” repeats the narrative that has been well documented and continues to grow for over the last decade:

  • while there are more people graduating with degrees in accounting, fewer of them are sitting for the cpa exam. this is leading to fewer new hires for firms.
  • the new hires they do have are “millennials” who desire a challenge and think they should be made partner sooner rather than later.
  • attrition, especially at the mid-career level, is over 10 percent and is mostly initiated by the professional, not the firm.
  • the loss of people in the middle and bottom of the pyramid is eroding the traditional economic model. non-equity partners are increasing and funding for partner buyouts is disappearing.
  • cries of “we must become more efficient,” and/or, “we must embrace new technology,” and/or “we must hold people more accountable,” reverberate in meetings.
  • compliance work continues to flatline and while new offerings are growing revenue, they are not growing fast enough. worse still those that do this work are often not even cpas!

more ed kless at 卡塔尔世界杯常规比赛时间: your time has no inherent value  |  ed kless: what is strategic pricing?  |  ed kless on factors affecting price sensitivity  |  a radical close look at value pricing  |  billable hour in the extreme  |  the four factors for fixed pricing

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presentation after presentation is viewed on the modern equivalent of the campfire, the conference room projector. “our profession is sick, even dying. we might have cancer. we really don’t know, but it is bad.” it’s true, the profession does have cancer. the good news is, we know the cause and it is curable.

it is called “a timesheet.” it be must cut it out completely before it kills.

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