8 tips for profitable brainstorming
a few simple rules can guarantee success.
read more →
growth
cpas, tick this: engagement boosts earnings
staff motivation translates into business success. how does your office rate? join the survey; see the answers. by rick telberg on careers the best firms to work for may also be the most successful. new research findings from the gallup … continued
executive preview: employee ‘engagement’ among cpas
staff motivation translates into business success. see the story, cpas tick this: engagement boosts earnings. how does your office rate? join the survey; see the answers. add your comments, by email. see the story, cpas tick this: engagement boosts earnings. … continued
what clients want: mostly, ‘more’
but when do you say “enough!”
by rick telberg
cpas do a lot of things in the course of their accounting work, from audits to tax prep to business advice to mopping up the tears of those who have been brave and foolish enough to venture into the jungle of american entrepreneurialism.
but in a certain way, all of these functions boil down to one: satisfying your clientele.
read more →
big issues, big opportunities
cpas weigh in on the profession’s biggest, toughest problems. even the smallest gains resolving these gargantuan issues could pay big dividends. join the survey here. which issues are most in need of new, creative thinking? (check all that apply.) 67% … continued
what do young cpas want?
most important attributes, according to young cpas:
— 74% say good compensation
— 67% say comprehensive resources to get the job done
— 63% say an ethical leadership culture
— 51% say flexible hours
— 49% say support for continuing professional education
source: 2006 cch young accounting professionals survey read more →
white paper: recruiting the best talent
“cpa wanted…†just won’t cut it anymore.
instant download
analysis by bruce w. marcus
get the free download: a white paper offered in partnership with the marcus letter
executive summary
“cpa wanted. at least 5 years experience with audits. tax experience a plus. benefits.â€
it’s amazing how much recruiting advertising is as sparse as that, seeking accounting professionals with the same limited imagination that a storekeeper might use to hire someone to sweep the floor.
no wonder recruiting is such a problem for accounting firms and finance departments.
in these days of acute shortages of trained and experienced professional personnel, in an era of intensive competition between firms for superior personnel, it’s startling to see recruiting techniques that may have worked in the depression years, but are certainly not up to the needs of today’s accounting firms.
of all the competitive points faced today by accounting firms, perhaps the most urgent is recruiting. with the explosion of work caused by new regulation, such as sarbanes-oxley, with the shortage of much needed skilled professionals, especially those versed in new regulations and technologies, with the competition for this kind of talent most urgently needed in smaller communities and particularly in smaller firms, with greater demands from an increasingly sophisticated clientele, new views of recruiting become a major concern.
more…
— 9 essential ingredients to fixing the problem
— 4 management techniques you must know
get it now: recruiting the best talent in a competitive environment. free download. read more →
marketing to small business: tips from the leaders
if you’re marketing your services to small and mid-sized business (and what cpa firm isn’t?), then take a look at what leading marketers are saying. smb marketers are spending most of their money on direct mail and telesales for generating … continued
so who likes red ink?
how not to use color in financial reports. by rick telberg for hewlett-packard save 10% with color printers becoming commonplace in business, it’s surprising so few tax and accounting professionals have taken a moment to learn a few basic rules … continued
tax season strategies you can’t ignore
hi-tech drives busy season forecasts. are you keeping up? join the poll; get the instant download. by rick telberg at large tax professionals appear to be steering toward the upcoming filing season on course, with the wind at their backs … continued
management minute: marketing on a shoestring
if you don’t effectively market, your practice doesn’t grow. but say your business has not yet grown enough to afford professional marketing. don’t fret. you can market on a shoestring.
what do clients really want?
ask a client: it’s not necessarily what you think. add your opinion; get the instant download. join the survey. get the instant download. by rick telberg at large the profession has long recognized an “expectations gap†in the public’s view … continued
cpa study results: what clients really want
free download the profession has long recognized an “expectations gap†with the public’s view of auditor liability. but in this report bay street group discovers a “new expectations gap,†whose effects could be just as deleterious. the new expectations gap … continued