bissett bullet: be the now accountant
today’s bissett bullet: “we talk a lot about what we could do for clients …”
by martin bissett
see more bissett bullets here
bissett bullets
bissett bullet: culture eats strategy for breakfast
today’s bissett bullet: “we all use the same technology and the offer is very consistent so what sets us apart is our people.”
by martin bissett
see more bissett bullets here
bissett bullet: beyond compliance
today’s bissett bullet: “some of us are compliance providers only …”
by martin bissett
see more bissett bullets here
bissett bullet: don’t put all of your eggs in one basket
today’s bissett bullet: “identify your major form of marketing but …”
by martin bissett
see more bissett bullets here
bissett bullet: stop relying on referrals
today’s bissett bullet: “can you really call yourself an advisor if …”
by martin bissett
see more bissett bullets here
bissett bullet: relationship building
today’s bissett bullet: “if we’re on dragon’s den, we ‘pitch.’”
by martin bissett
see more bissett bullets here
bissett bullet: do you need it?
today’s bissett bullet: “before you invest in the latest software…”
by martin bissett
see more bissett bullets here
bissett bullet: keep it simple
today’s bissett bullet: what clients want.
by martin bissett
see more bissett bullets here
bissett bullet: demonstrate genuine interest
“how to demonstrate that your interest in a new client is genuine…”
by martin bissett
see more bissett bullets here
bissett bullet: be proactive
today’s bissett bullet: “the accounting profession, by and large, is reactive…”
by martin bissett
see more bissett bullets here
bissett bullet: why do i need to change to your firm?
today’s bissett bullet: “we might understand the pressing need for the client to act fast on our proposals but do they?”
by martin bissett
see more bissett bullets here
bissett bullet: the price is right
today’s bissett bullet: “in the accounting world, pricing is always an issue and it needn’t be.”
by martin bissett
see more bissett bullets here
bissett bullet: know when to quit
today’s bissett bullet: “you know that potential new client who never returns calls or emails? following up with them regularly is disciplined but also desperate.”
by martin bissett
see more bissett bullets here