bissett bullet: a.c.c.o.u.n.t.s.
today’s bissett bullet: “a pipeline is essentially a list of people we would like to bring value to, but how can we use it to forecast new business?”
by martin bissett
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bissett bullets
bissett bullet: keeping up appearances
today’s bissett bullet: “so many judgments are made of us as accountants by prospective clients, sometimes even before we open our mouths.”
by martin bissett
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bissett bullet: how healthy is your pipeline?
today’s bissett bullet: “it is no coincidence that the accounting firms that have superior profitability are those taking growth seriously and forecasting their new business income.”
by martin bissett
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bissett bullet: setting the agenda
today’s bissett bullet: “who is sending new business your way and who isn’t but really ought to be?”
by martin bissett
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bissett bullet: schedule + strategy = pipeline
today’s bissett bullet: “the very best marketing and business development strategies are derailed by a lack of consistency, coupled with a loss of momentum.”
by martin bissett
see more bissett bullets here