bissett bullet: just listen
today’s bissett bullet: “the less time we take telling our potential clients about what we do, the more time we have to learn about them. which discussion would they prefer?”
by martin bissett
bissett bullets
bissett bullet: don’t just talk the talk, walk the walk
today’s bissett bullet: “if you’re a business owner in need of an accountant and an advisor, you’re probably hoping those are one and the same person.”
by martin bissett
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bissett bullet: do you need an accountability partner?
today’s bissett bullet: “positive change in our firms happens when we decide to hold ourselves accountable for achieving the change and hire proven catalysts to help.”
by martin bissett
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bissett bullet: it’s free, now will you buy it?
today’s bissett bullet: “giving away your knowhow for free to potential clients can be dangerous.”
by martin bissett
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bissett bullet: your biggest challenge
today’s bissett bullet: “what do you predict will be the biggest challenge in growing your firm this year?”
by martin bissett
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bissett bullet: give me one good reason
today’s bissett bullet: “one reason why accounting professionals find it difficult to sell is that they rarely give a reason to move that the prospect cares about.”
by martin bissett
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bissett bullet: who is malcolm bishop?
today’s bissett bullet: “i have received calls, emails and proposals in several different names. malcolm bishop is but one example.”
by martin bissett
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bissett bullet: many sources of rain
today’s bissett bullet: “a proactively managed pipeline has several components, all working together to afford you the ability to accurately forecast fee growth for your firm.”
by martin bissett
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bissett bullet: sit on the other side of the table
today’s bissett bullet: “when i prepare training material, presentations or videos, i always do so from the same perspective.”
by martin bissett
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bissett bullet: a desire to serve
today’s bissett bullet: “become known for having an altruistic attitude.”
by martin bissett
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bissett bullet: marketing creates need
today’s bissett bullet: “utopia for a proactive accounting professional is a diary filled with appointments to meet with prospective ideal clients.”
by martin bissett
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bissett bullet: building loyalty
today’s bissett bullet: “build career paths for your brightest and best team members from day one of their employment with you.”
by martin bissett
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bissett bullet: what is holding you back?
today’s bissett bullet: “what are the biggest fee growth challenges firms are facing?”
by martin bissett
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