today’s bissett bullet: “it’s good to be different and to stand out from the competition, especially in the age of social media, but differentiation in isolation can produce the wrong outputs.”
by martin bissett
being different isn’t about having a quirky website and it’s not about offering some strange experience when you arrive at the office. it’s about being different in a positive way, making a positive difference.
by and large, most accountants can competently deliver compliance. i often hear business owners say that they weren’t offered anything by the accountant and instead, they just auditioned for what they can’t get from their current accountant. that is because the conversation never moved away from compliance.
arriving at that meeting genuinely wanting to understand what the business owners are experiencing, the challenges they face and how you can solve those challenges for them will enable you to offer them something more. this makes you superior to their current accountant at that moment in time.
today’s to-do:
have you lost sight of this in your efforts to differentiate yourself? if you spent your last prospect meeting initiating conversations about compliance then you’re not there yet. in your next meeting, make a conscious effort to adopt a different approach.
see more bissett bullets here
grow your firm in daily bite-sized steps on a budget
- do you want to grow your firm into the practice you want?
- are you suffering from overwhelm and don’t know where to start?
- do you need proven and practical advice but time and resource is in short supply?
- do you need a daily dose of insight that’s easy to implement to help grow your firm in bite-sized chunks that fits into your budget?
introducing never mind the bullets
introducing “never mind the bullets,” an easy digital digest of the book of the same name written by martin bissett, bringing you 366 days of motivation and insight for growing your firm the proven way.
what’s included in “never mind the bullets” digital?
with a “to do” for each day of the year, the topics covered by martin’s daily teachings are:
- proof creating
- proactivity mindset
- pipeline building
- pricing process
- progress making
- profitability increase
- personal brand establishing
- purpose articulation
for 366 days, you will receive a daily email with an insight that comes with an in-depth explanation and an immediately implementable “to do” for every day of the year.
in addition to the “never mind the bullets” daily email, you will receive the following:
- a monthly digest email that will give you tips for your practice and accounting practice insights and
- bonus video content to take a deeper dive into a range of topics, including pricing, pipeline and practice growth
what you will learn
you will learn how to quickly increase your credibility in the marketplace, get clarity on your message, build your pipeline, construct your marketing program, become confident in your pricing and learn from the mistakes and successes taken from martin’s 25-year career working with over 1800 accounting firms from around the world.
one price, all the content: choose the monthly or annual plan
copyright © martin bissett 2023 in association with 瑞士vs喀麦隆亚盘 all rights reserved