today’s bissett bullet: “clients employ accounting firms to deliver outcomes, not services, whether that be basic compliance or far more aspirational goals.”
by martin bissett
the business model for accounting firms was set up over a century ago and because of the amount of regulation and legislation that the government issues in order for us to carry out compliance work, we often lose sight of what the client is paying us for in the first place. just because the profession has been a recorder of historical performance function up until now that does not mean it has to remain that way.
let’s face it, the clients do not care what qualifications we have, what letters are after our name, what our service lines are on our website. what they care about is whether we can achieve the desired outcomes that they want to realize in their business. talk to them on that basis.
today’s to-do:
take a look at your website to see whether or not you can find the letters after your name on the website. probably yes.
can you see whether the services that your firm offers are on the website? probably yes.
can you see the outcomes for the clients? whether they be tax saving, giving peace of mind or putting people in control of their finances, are they clear? you will find they probably are not. make a change today.
see more bissett bullets here
grow your firm in daily bite-sized steps on a budget
- do you want to grow your firm into the practice you want?
- are you suffering from overwhelm and don’t know where to start?
- do you need proven and practical advice but time and resource is in short supply?
- do you need a daily dose of insight that’s easy to implement to help grow your firm in bite-sized chunks that fits into your budget?
introducing never mind the bullets
introducing “never mind the bullets,” an easy digital digest of the book of the same name written by martin bissett, bringing you 366 days of motivation and insight for growing your firm the proven way.
what’s included in “never mind the bullets” digital?
with a “to do” for each day of the year, the topics covered by martin’s daily teachings are:
- proof creating
- proactivity mindset
- pipeline building
- pricing process
- progress making
- profitability increase
- personal brand establishing
- purpose articulation
for 366 days, you will receive a daily email with an insight that comes with an in-depth explanation and an immediately implementable “to do” for every day of the year.
in addition to the “never mind the bullets” daily email, you will receive the following:
- a monthly digest email that will give you tips for your practice and accounting practice insights and
- bonus video content to take a deeper dive into a range of topics, including pricing, pipeline and practice growth
what you will learn
you will learn how to quickly increase your credibility in the marketplace, get clarity on your message, build your pipeline, construct your marketing program, become confident in your pricing and learn from the mistakes and successes taken from martin’s 25-year career working with over 1800 accounting firms from around the world.
one price, all the content: choose the monthly or annual plan
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