“it’s not about what’s happening today, but about staying ahead of what’s coming next.”
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accounting arc
with liz mason, byron patrick, and donny shimamoto
center for accounting transformation
“without research, we’re just guessing,” says donny shimamoto, cpa.citp, cgma, setting the tone for a compelling discussion on the latest episode of accounting arc. alongside fellow thought leaders liz mason, cpa, and byron patrick, cpa.citp, cgma, shimamoto explores the vital role of research in modernizing and transforming the accounting profession.
more accounting arc: how coaching can unlock professional success | demystifying accounting governance | top 10 red flags to watch for in accounting offices | jeremy dubow: private equity as a catalyst for growth | break the burnout cycle in accounting | accounting in transition: 2024 reflections & the road ahead | ron baker: visions for the accounting profession | angie grissom: next gen inspo for accountants | does accounting belong in stem? | rose wang: where numbers meet strategy and creativity | tiktok fraud exposes gaps in financial literacy | how accounting pros own the stage in public speaking | greg kyte: being a cpa is like being the marie kondo of numbers | rachel bashore: a lawyer’s case for reinventing accounting | beyond the basics in ethics education
research, they agree, is the backbone of informed decision-making. “data allows us to see what’s truly happening, not just what we assume,” says mason, ceo of high rock accounting. for the panel, evidence-based strategies are essential to keeping pace with rapid industry changes.
patrick, ceo of verifyiq and co-founder and educator at tb academy, underscores how research fosters innovation. “before you can create solutions, you need to understand the problem,” patrick says. the group emphasizes that research isn’t static—it’s a dynamic process that helps uncover opportunities for growth and improvement.
the message is clear: research is the cornerstone of transformation. for accounting professionals seeking to stay relevant and innovative, engaging in research isn’t optional—it’s imperative.
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top 10 takeaways
- research is essential for making informed decisions in accounting.
- data-driven insights drive innovation and transformation.
- staying ahead of industry trends requires ongoing research efforts.
- collaboration amplifies the impact of research findings.
- the aaa conference is a hub for exchanging transformative ideas.
- research highlights inefficiencies and identifies actionable solutions.
- evidence-based decisions are key to maintaining professional relevance.
- research is dynamic and should evolve with industry needs.
- understanding your starting point is essential for meaningful change.
- the accounting profession thrives on shared knowledge and collaboration.