today's features

bissett bullet: what exactly does an accountant do?

today’s bissett bullet: “framing the conversation is a tremendously useful way of focusing a prospect on what the meeting is about.”

by martin bissett

when a prospective client walks into the first meeting with you, they think they know about accountants. in reality, they know a little bit about what their current accountant does and will measure you with the same stick. if you can do more for them, you need to educate them. framing the conversation for a commercially minded business owner in terms of the outcomes you can achieve will help them to understand the true value of what you bring to their firm.

explain that the purpose of the meeting is to find out all about them, but that you appreciate that they probably want to know more about you, too. tell them about the business owner who you enabled to pay for their first vacation in years. about the client whose dream of early retirement was realized. leave them with those stories spinning in their heads.

today’s to-do:

every firm has resounding success stories, but very few leverage them to get across a sense of who they are. find two or three relevant outcomes for clients of a similar size or sector for your next prospect meeting.

see more bissett bullets here

read more →

post-holiday fatigue isn’t a failure; it’s a signal. | arc

decode your energy signals, redesign your calendar, and stay sharp even when you’re running low.

sponsored by the balanced millionaire: the advisor edition by dr. jackie meyer | see today’s special offer
subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: applegoogle/youtubespotifyiheartdeezer, amazon music, audibleplayer fmaudacy, rss.

accounting arc
with liz mason, byron patrick, and donny shimamoto

center for accounting transformation

build a 7-figure firm in just 4 hours a week!

as the calendar flips and the pace of work accelerates, many accounting professionals find themselves running on fumes. the holidays are over. travel lingers in the body. busy season looms. and yet, expectations snap back to full speed almost overnight.

in this accounting arc, donny shimamoto, cpa.citp, cgma, and liz mason, cpa, take on a topic many professionals quietly struggle with but rarely discuss openly: how to work through fatigue without burning out—or dialing down performance.

more accounting arc: ocr, research bots & meeting assistants: what actually helps nowreturn season is the new stress test | small firms may have the biggest advantage in 2026 | downgraded: what the doe said about accounting | savage: using your license as a megaphonebaker: interpreting pricing psychologydon’t get fired by your own automation | what amazon doesn’t tell you | royalties, residuals, and reality checks | arc-slc 

their conversation is refreshingly candid, practical, and grounded in lived experience. and it challenges one of the profession’s most persistent myths: that being tired means you’re doing something wrong.

both hosts open the episode admitting they are exhausted—but not from overwork. shimamoto is coming off a stretch of nonstop weekends filled with visitors, events, and travel. mason is freshly jet-lagged after nearly two weeks in london, balancing client work with museums, family time, and international flights.

the point lands quickly: fatigue doesn’t only come from too much work. it comes from full lives.

and pretending otherwise, they argue, is where professionals get stuck—pushing through exhaustion with guilt instead of strategy.

read more →

profit squeeze: billing rates rebound, but staff costs are rising faster

accountants show renewed pricing power as rates gain 5.7%.

mind the gap: cpa firms are raising billing rates at about a 6% rate, not quite enough to match the rising costs of staff.

by 卡塔尔世界杯常规比赛时间

cpa firms are raising prices again as they enter 2026, even as hiring remains weak and wage pressures show little sign of easing. the combination is tightening margins across the profession.

more outlook 2026payhiring, pricing

a 卡塔尔世界杯常规比赛时间 analysis of new pricing data shows that billing rates for core cpa firm services are rebounding sharply, reversing an earlier soft patch and vaulting fees to near record highs. at the same time, employment growth across accounting firms has stalled, while wage growth remains elevated, underscoring the growing imbalance between pricing power and labor costs.

read more →

who to hire first

woman and man shaking hands across a desk

strategies for building your dream team.

by jackie meyer
the balanced millionaire: advisor edition

“a team is not a group of people who work together. a team is a group of people who trust each other.” – simon sinek, “start with why”

building a successful advisory practice isn’t a solo endeavor. yes, you might start as a one-person shop, but to truly scale your business, reclaim your time, and achieve the balanced millionaire lifestyle, you’ll eventually need a strong, capable team. otherwise there’s a cap, or ceiling, on your revenue generation while you also burn all of your time.

more jackie meyer
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

this article focuses on the critical process of hiring a team that aligns with your vision and values. we’ll explore how to identify what roles to hire for, craft compelling job descriptions to attract the right talent and conduct effective interviews to vet candidates.
read more →

put trade shows to work for your marketing

woman holding tablet and smiling, talking to man at trade show

they can be great tools but you have to use them properly.

by august aquila
max: maximize productivity, profitability and client retention

trade shows have once again become popular since the end of the covid-19 pandemic. they are great marketing opportunities, but you need to know how to work them. i recently attended a trade show, and it amazed me how “un-marketing” many of the people behind the booths were. what a waste of time and money for their companies!

more by august j. aquila
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

 

just like any other marketing activity, you need to know how it works to make it work for you. here are seven benefits and eight tips for trade show marketing.
read more →