today's features
how to bring core values into your accounting firm
plus eight tips for hiring and growing a team.
by jackie meyer
we’ve touched on core values quite a bit, and for good reason: they are the north star for your firm’s culture and decision-making. especially as you hire, incorporating core values into your team practices ensures you don’t lose the essence of what makes your firm special. let’s delve a little deeper into identifying and integrating those values with your team.
more: ten key guidelines for accounting staff | hiring strategies for your dream team | streamline your operations with systems and processes | from compliance to advisory: shifting the value proposition | how i became an accidental entrepreneur | build a seven-figure firm in four hours a week
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if you haven’t formally defined five to seven core values for your practice yet, now’s the time. this isn’t just corporate fluff – done right, it’s a strategic compass. some tips to pin them down:
- reflect on your beliefs: think about the principles most important to you in how you conduct business and life. is it integrity? family? innovation? helping others? these are usually one-word or short-phrase concepts that resonate deeply.
is your firm culture an asset or a liability?
leadership must drive it.
by anthony zecca
leading from the edge
“culture is like the wind. it is invisible; yet its effect can be seen and felt.” – bryan walker, partner and managing director, ideo
edge leaders are magnificent creators and stewards of a winning culture. i use the concept of “creating” because, regardless of what process is used to develop the culture of the firm, it is the firm leader who either gives life to it or modifies it through action and communication.
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edge leaders reflect the firm culture in all their actions, and they focus on ensuring that the firm’s performance is achieved within the culture and roadmap (strategy) that creates a standout, high-performing firm.
read more →
bissett bullet: objections are opportunities
today’s bissett bullet: “if a prospective client objects to something in our proposal, that’s exciting. objections show that they care and are considering using us.”
by martin bissett
let’s redefine terms. let’s say that an objection being raised is actually better phrased as a concern being raised, and that we are in the business of resolving concerns to the satisfaction of the potential client.
when viewed in those terms, objections do not seem so scary. we can return to the true job of talking with another professional (in the form of our prospective client) to reach an agreement as to whether we should work together or not.
speak. fly. repeat: the jet-set life of leaders | arc
find your voice and share it on stage.
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accounting arc
with liz mason and donny shimamoto
center for accounting transformation
forget the clichés of accountants buried in spreadsheets. today’s most innovative cpas are more likely to be found keynoting tech conferences, moderating panels on firm transformation, or networking at rooftop receptions in toronto, tokyo, or denver.
in this episode of accounting arc, hosts donny shimamoto, cpa.citp, cgma, and liz mason, cpa, peel back the curtain on how speaking and travel are helping redefine the accounting profession.
more accounting arc: students challenge accounting’s traditional career path | true grit: recognizing struggles that shape our successes | more admins, fewer students, no plan | what career advice gets wrong for gen z – and how to fix it |your identity is not a liability | what happens in vegas… gets reported on a tax return | burnout, be gone: accounting needs a boundary breakthrough | the ultimate business hack you’re probably ignoring | resilience, real talk, and the road to mental wellness | blockchain could still reshape accounting | what gen z wants from business | firm differentiation depends upon client service
“i used to think the only reason cpas traveled was for audits,” says shimamoto, founder and managing director of intraprisetechknowlogies llc and founder and inspiration architect for the center for accounting transformation. “now, speaking has taken me to 35 states and across the globe.”
what ai ceo’s warning means (and doesn’t) for accountants
five reasons your work is safe … if you’re doing the right work.
by hitendra patil
client accounting services: the definitive success guide
openai ceo sam altman has issued a fresh warning: some jobs are just going to go away. “totally, totally gone,” as reported by techspot. altman was discussing the effect of artificial intelligence on customer support roles and indicated that entire categories of work could be under threat.
for more a.i.: ask the 卡塔尔世界杯常规比赛时间 ai chatbot
ai eliminating middle-class jobs immediately raises severe concerns. but what does it mean for accountants? while ai automation clearly targets customer support, accounting professionals should naturally wonder if their work is next.
werner: no overtime tax from 25-28? | quick tax tip
new tax proposal offers four years of relief for qualified workers, starting retroactively in 2025.
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quick tax tip
with art werner
cpe today
during his campaign rallies, donald trump made repeated promises to eliminate taxes on overtime pay, and that promise has now been incorporated into legislative language. according to tax expert art werner, the proposed tax break is indeed included in the new tax bill, and it’s one of the few provisions that start early and end early.
“this is one of the parts of the bill that actually sunsets,” said werner in a recent episode of quick tax tip. “it goes from 2025 to 2028, unlike the rest of the bill, which largely begins in 2026.”
alexion.ai emerges from stealth with big-name leadership
and a big vision for accounting ai.
by 卡塔尔世界杯常规比赛时间 research
alexion.ai is making its market debut with an ambitious goal: to decentralize, fortify and humanize artificial intelligence in tax and accounting firms by preserving the institutional knowledge firms lose when key people leave.
get more: ask 卡塔尔世界杯常规比赛时间 ai
more: ai is not your enemy; here’s why | padar, tolin, picpa launch xcellabs to drive ai skills | gen ai in accounting: epic transformation, or overheated hype? | eight steps to getting started with ai: a guide for tax professionals | how taxdome and juno just changed the tax tech game | big four vets launch $300m pe-backed, ai-powered cfo advisory firm | intuit fires back with agentic ai after xero nabs melio | steve yoss: ai’s power in assurance services | quick tech talks | jacob schroeder: ai won’t replace accountants—but it will reveal who’s replaceable |
the company is positioning itself as connective tissue for accounting practices, normalizing unstructured data, reconciling fragmented context and building ai-powered memory infrastructure. the platform, the company says, enables firm-specific agents to operate with trust, traceability and nuance.
longobardi: governance, growth, & the pe playbook | big 4 transparency
“i had to learn to be a political animal.”
this is a preview. the complete video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
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big 4 transparency
by dominic piscopo, cpa
for 卡塔尔世界杯常规比赛时间
in a candid conversation on the big 4 transparency show, former cohnreznick ceo frank longobardi offers a sweeping view of the accounting industry’s transformation, advocating for private equity investment as a necessary catalyst for modernization. speaking with host dominic piscopo, longobardi explains how traditional partnership structures have often hindered strategic decision-making, especially in large firms where a board of ten or more can slow progress. “you’ve got people on the board at different ages, different objectives, and different disciplines,” he says. “a smaller circle with clear strategic goals allows partners to do what they do best: serve clients and lead people.”
more dominic piscopo
more pay & compensation
longobardi also highlights how the profession’s talent model is out of step with the expectations of today’s workforce.
“you hire a top student and tell them they’ll make partner in 16 years,” he notes. “meanwhile, their friends in finance are seeing returns now—when they’re raising kids and buying houses.”
private equity, longobardi argues, can address this by offering earlier equity opportunities and aligning incentives across generations. “we need to make accounting a profession of choice again,” he says, pointing to declining enrollment in accounting programs and the deterrent of the fifth-year requirement for cpa licensure.
yoss: fraud costs big—here’s how to prevent it | quick tech talk
even small changes to internal controls can reduce the average $700k loss.
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quick tech talk
with steve yoss
cpe today
fraud isn’t just a nuisance—it’s a multimillion-dollar drain on businesses every year. according to the association of certified fraud examiners (acfe), organizations lose an estimated 5% of their annual revenue to fraud. that amounts to a staggering $4.7 trillion globally, based on the 2022 report to the nations.
more steve yoss here | more tech
succession takes the driver’s seat in private equity boom
as wall street turns its eyes on mid-sized firms.
by 卡塔尔世界杯常规比赛时间
succession is fast emerging as the defining force behind the private-equity-fueled m&a surge, transforming the accounting profession.
partners in their late 50s, 60s, and 70s — many of whom never documented a transition plan — stare at retirement without successors. that urgency is pushing small and mid-sized cpa firms into the arms of private equity buyers and national consolidators at unprecedented rates.
get more: ask 卡塔尔世界杯常规比赛时间 about the private equity boom
also: private equity in accounting | private equity update: 53 deals, $29 billion | deal or no deal? the p.e. dilemma for cpas | johnston: private equity, shady vendors, and broken software | brannon poe: pe drives prices–and change | behind sorren’s roll-up: $170 million, 1,000 employees, 85 partners | kopelman: culture & capital fuel aprio’s rise | gear up for growth | ira rosenbloom: m&a money’s easy – culture fit’s hard | gary shamis: the private equity hazards for young partners | alex drost: firms get scrappy against pe-backed competitors | tim brackney: don’t blame private equity. blame the accountants |
“it’s no longer a question of whether you need a plan — it’s whether you have the right one,” says james s. pellen, managing partner at hertz herson cpa llp, speaking at a new york cpa society event. “succession isn’t just about retiring; it’s about ensuring the firm survives and thrives after you’re gone.”
twelve keys to strategic planning
what do you want it to do for you?
by marc rosenberg
strategic planning and goal setting for results
“no one ever made a difference by being like everyone else.” – p. t. barnum
more by marc rosenberg
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to begin strategic planning, partners must first address and agree on several critical decisions. do they want:
- a firm that is committed to strategic planning being the pillar of the firm’s future success? or are you in the school that says “yeah, strategic planning is nice, and we should do it, but it’s secondary to partner productivity and performance”?
overcome health, wealth and stealth challenges
why we need them.
by martin bissett
passport to partnership
now we move on to our sixth “c” in the passport to partnership – challenges.
again the heading has more than a single application, which we’ll explore here.
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ultimately, the partners interviewed in our research broke “challenges” down into two key areas:
- the ability for a manager to pull the firm out of the mire when there’s a problem
- the ability for a manager to pull the client out of the mire when there’s a problem