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featured video

bonus depreciation is back | quick tax tip

key changes to sections 168 and 179 offer fresh opportunities for strategic deductions.

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quick tax tip
with art werner
cpe today

in the latest quick tax tip episode, tax expert art werner dives into one of the most talked-about provisions in the new tax bill: the restoration of 100% bonus depreciation.

“under the tax cuts and jobs act, bonus depreciation started to phase down from 100% to zero,” werner explains. “for 2025, it was set at 40%. but this new bill retroactively restores 100% bonus depreciation — starting jan. 20, 2025 — and keeps it that way through the end of 2029.”

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that january date, werner notes, is significant: “it happens to be inauguration day. so it seems the new administration is ushering in a new era for business expensing.”

the move reverses years of gradual cutbacks and offers businesses renewed incentive to invest in equipment and property. according to werner, this means tax practitioners can breathe easier — at least for now.

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mergers & acquisitions

eighteen questions to ask merger candidates

four people meeting at a restaurant

it’s time to get to know each other.

by marc rosenberg
cpa firm mergers: your complete guide

all merger discussions have to begin somewhere. after merger candidates have been identified, there obviously needs to be an initial meeting for the two firms to get acquainted.

more by marc rosenberg
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everything is confidential and informal. no exchange of financial statements. the two parties simply spend an hour or two – you guessed it – getting to know each other. many firms like to convene this meeting over breakfast or lunch because meeting at a restaurant gives the encounter an air of informality and sociability. other firms like to do this in the larger firm’s office so that the smaller firm can get a “house tour.”

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marketing & sales

project confidence to potential clients

woman with ponytail reflected in window

what is your first impression?

by martin bissett
 business development on a budget

winning your first client is all about understanding why someone would buy from you before you ever speak to them, before you ever meet them, before you ever start the preparation for talking to them.

more by martin bissett
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this discipline too often goes unexplained by most sales training programs offered to the accounting profession, but ultimately we have to be comfortable with who we are and the value that we offer.
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featured video

kless: profit is a result. flourishing is the purpose | the disruptors

in the age of ai, conversations, not calculations, will define the future of the profession.

this is a preview. the complete 1-hour video episode, with commentary and transcript, is first available exclusively to pro members | go pro here
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unlock site-wide, 24/7 access to more than 7,000 articles and millions of tips, tricks, news, trends, commentary, checklists, and how-to guides. plus: daily news, research, analysis, and commentary. bonus: free gifts, great discounts, and special reports.

the disruptors
with liz farr

ed kless believes accountants can do much more than monitor the numbers. together with ron baker, their latest venture, threshold, is a community that aims to support professionals in facilitating transformations in their customers. as kless explains, transformations occur when someone makes lasting changes in one or more of the domains of human flourishing.  

more streaming: whitman: build culture on ‘progress,’ not change | shein: no pe? no m&a? no problem | hood and weber: time to rise | proctor: turn dumb ideas into brilliant solutions | carter-gray: how 1 poor review strengthened the firm | hartman: upwork to “40 under 40” in 3 years | telka: transform fear into fuel | woodard: move past reports; deliver results | baker: find true purpose to end burnout | brolin: the w.i.n. leadership formula | gertrudes: how eos & “unreasonable hospitality” reshaped growthlab | vilms: the power of people in a tech-driven world | dickerson: from diagnosis to disruption | kapilovich: treat people like people | martha yasso: from wall street to main street | jackie meyer: tax plans in 90 seconds? believe it  | erica goode: build a $200k firm in 15hrs/week |

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“the purpose of business is to promote human flourishing. profit is the result of a business. and there’s nothing wrong with that,” kless says. “i think profit is good, but it’s the result. it’s not the purpose.” drawing from benjamin franklin and economist russ roberts, kless explains that human flourishing has four domains: making people healthier, wealthier, wiser, or helping them live with more purpose.  

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bonus download

the ipa top 500: when bigger isn’t better, firms get smarter.

 success is no accident.

sponsored by 卡塔尔世界杯常规比赛时间 go pro – get more. go pro!  see today’s special offer
subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google/youtube, spotify, iheart, deezer, amazon music, audible, player fm, audacy, rss
unlock site-wide, 24/7 access to more than 7,000 articles and millions of tips, tricks, news, trends, commentary, checklists, and how-to guides. plus: daily news, research, analysis, and commentary. bonus: free gifts, great discounts, and special reports

卡塔尔世界杯常规比赛时间 research
with chelsea summers
inside public accounting

the firms in the 2025 ipa 500 are redefining what it means to grow in the accounting profession. yes, many are getting bigger—but more importantly, they’re getting sharper. growth without a plan is no longer enough. the firms pulling ahead are the ones making intentional choices about who they serve, how they work, and where they’re headed.

bonus: download the slide deck here

“this year’s ipa 500 firms had a really strong year,” chelsea summers, executive director of inside public accounting, says in a new webinar report, hosted by 卡塔尔世界杯常规比赛时间 founder and ceo rick telberg. “but it wasn’t by accident. the firms that are winning right now are the ones doing things with purpose. it’s about making strategic choices—not just reacting to change, but leading it.” read more →