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steffen: leadership is about energy, not tenure | gear up for growth

when you’re too tired to lead, step aside.

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gear up for growth
with jean caragher
for 卡塔尔世界杯常规比赛时间

“leaders who realize they’re too tired to keep managing change should recognize that it might be time to transition to somebody who has that energy,” says carrie steffen, ceo of the iowa society of cpas, during her appearance on gear up for growth, hosted by jean caragher of capstone marketing. “the longer you hang on when you don’t have the energy for change, the more of a disservice you’re doing, not only to your firm, but to the profession as a whole.”   

more jean caragher here | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | more gear up for growth

more 卡塔尔世界杯常规比赛时间 videos and podcasts here

in addition to highlighting self-awareness as a key leadership skill, steffen offered valuable insights for cpa firm leaders navigating today’s dynamic environment. 

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growth strategies

how niches lead to growth

woman holding eyeglasses and looking at laptop screen

it’s all about your ideal client.

by jackie meyer
the balanced millionaire: advisor edition

trying to be everything to everyone is a recipe for burnout and mediocrity. that’s why one of the fastest ways to scale up your practice is to niche down and find your ideal client profile (icp). it might feel counterintuitive to narrow your focus, but trust me, specialization is powerful.

more: vision vs. mission, and why you need one | ten questions to check your entrepreneurship | more revenue in fewer hours
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the fear of missing out (fomo)

before we dive in, let’s address the elephant in the room: the fear that by niching, you’ll lose opportunities. many advisors hesitate to niche down because they worry, “what if i turn away someone and regret it? what if i limit my opportunities and my phone stops ringing?” it’s a valid emotional concern, but let’s bust the myth:

  • serving everyone dilutes your expertise and makes it harder to stand out.

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leadership

how teamwork drives firm success

underview of six businesspeople in a circle with hands in center in teamwork gesture

potential leaders fall into four categories.

by anthony zecca
leading from the edge

leadership has responsibility and impact on creating a powerful and united team throughout the firm and an environment that motivates every single team member to their highest level of performance for the benefit of the firm, and not their own career advancement. teamwork and not individualism is a cornerstone of a strong culture that results in achieving the level of a standout, high-performing firm.

more by anthony zecca
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

in fact, a strong culture cannot thrive in an environment where silos exist, and individuals are more focused on what is best for their career versus what is best for the firm. teamwork is not only a key aspect of the firm’s culture, but a key factor in driving the firm’s performance to become a standout, high-performing firm.
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about us

bissett bullet: the emotional argument

today’s bissett bullet: “when a prospective client already has an accountant, it is important to recognize that although they are demonstrating an interest in working with you by agreeing to meet, there will be a degree of loyalty to the current firm even if they’ve identified the need for change.”

by martin bissett

this is important because it places them out of their comfort zone. they may feel apprehensive about severing ties and it may not be that the accountant is doing a bad job, simply that their business has grown past the point that the existing firm can continue to support them. whatever the case, you won’t win an emotional argument with logic. 

today’s to-do:

look at the next prospect meeting in your diary. what do you know about them already that will help you to speak to them in emotional terms? select a story about how you helped a similar client that may resonate and have it in your armory.

see more bissett bullets here

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accounting arc

baker: interpreting pricing psychology | arc – slc

price discrimination segments customers by what they value most. 

sponsored by tax season readiness: practical steps for a smoother busy season  | see today’s special offer
subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: apple, google/youtube, spotify, iheart, deezer, amazon music, audible, player fm, audacy, rss
is your firm truly ready for tax season—or just hoping to survive it? join this 90-minute webinar featuring an accounting arc live panel with thought leaders who know what it takes to optimize performance under pressure. 

accounting arc – student-led conversations
with harshita multani
center for accounting transformation

on accounting arc – student-led conversations, host harshita multani interviews ron baker—author, educator, and sought-after speaker—about price discrimination and the psychology behind everyday pricing. across coffee shops, hotels, streaming platforms, and movie theaters, baker says the same principle repeats: value is subjective, so pricing must be, too.

more accounting arc: don’t get fired by your own automation | what amazon doesn’t tell you | royalties, residuals, and reality checks | arc-slc | free speech is a right; respect is a responsibility | cash bags, casinos & audits: how first jobs shape us | gen z redefines careers | bootleggers, baptitsts & cpas: rethinking licensure | cpa firm ownership under fire | walking violation: when showing your cpa gets you in trouble | audit bags to tiktok tags, gen z talks success | students challenge accounting’s traditional career path | true grit: recognizing struggles that shape our successes |more admins, fewer students, no plan | what career advice gets wrong for gen z – and how to fix it | your identity is not a liability | burnout, be gone: accounting needs a boundary breakthrough

baker argues that pricing “behaves like art” because people don’t act like predictable particles. the goal is not perfect prediction, but rather constant testing: offering options, observing behavior, and refining strategy. that framing aligns with a growing body of hospitality research that shows how subtle cues—like removing the “$” symbol—change spending patterns. cornell researchers find diners spend significantly more when menus list numerals without currency signs, a choice many premium venues intentionally make.  

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